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Semiotics
Semiotics
10
Communication
Undergraduate 1
03/28/2012

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Term
Semiotics
Definition
The study of the social production of meaning from sign systems; the analysis of anything that can stand for something else
Term
Myth
Definition
The connotative meaning that signs carry wherever they go; myth makes what is cultural seem natural
Term
SIgn
Definition
The inseparable combination of the signifier and the signified
Term
Signifier
Definition
The physical form of the sign as we perceive it through our senses; an image
Term
Signified
Definition
the meaning we associate with the sign
Term
Denotative sign system
Definition
A descriptive sign without ideological content
Term
Connotative sign system
Definition
A mythic sign that has lost its historical referenet; form without substance
Term
Deconstruction
Definition
The process of unmasking contradictions within a text; debunking
Term
Ideology
Definition
Knowledge presented as common sense or natural especially when its social construction is ignore or suppressed
Term
Traffic model
Definition
Peirce's view of the relationships among the object, representamen, and interpretant,
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