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Selling: Chapter 10
flashcards for Chapter 10
28
Marketing
Undergraduate 2
04/11/2011
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Term
automatic replenishment (AR)
 Definition
Term
collateral
 Definition
Term
comparative cost-benefit analysis
 Definition
Term
digital collateral management
 Definition
Term
document cameras
 Definition
Term
efficient consumer response (ECR)
 Definition
Term
electronic data interchange (EDI)
 Definition
Term
electronic whiteboard
 Definition
Term
executive briefing center
 Definition
Term
executive summary
 Definition
Term
handouts
 Definition
Term
inventory turnover
 Definition
Term
multiple-sense appeals
 Definition
Term
net present value (NPV)
 Definition
Term
opportunity cost
 Definition
Term
payback period
 Definition
Term
portfolio
 Definition
Term
profit margin
 Definition
Term
quantifying the solution
 Definition
Term
quick response (QR)
 Definition
Term
request for proposal (RFP)
 Definition
Term
return on investment (ROI)
 Definition
Term
sales asset management
 Definition
Term
simple cost-benefit analysis
 Definition
Term
testimonials
 Definition
Term
value analysis
 Definition
Term
value proposition
 Definition
Term
visual presenters
 Definition
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