Term
What maintains information about various types of objects, events, people, and places?
Data mining
Data model
Data intelligence
Database |
|
Definition
|
|
Term
What refers to the overall management of the availability, usability, integrity, and security of company data?
Master data management
Data governance
Information integrity issues
Information inconsistency |
|
Definition
|
|
Term
Which of the following implies that aggregate or summary information is in agreement with detailed information?
Completeness
Accuracy
Consistency
Uniqueness |
|
Definition
|
|
Term
Complete information asks if there is a value missing from the information.
True
False |
|
Definition
|
|
Term
A foreign key is a field (or group of fields) that uniquely identifies a given entity in a table
True
False |
|
Definition
|
|
Term
Information integrity issues occur when a system produces incorrect, inconsistent, or duplicate data.
True
False |
|
Definition
|
|
Term
There are three primary data models for organizing information including the hierarchical, network, and relational database models.
True
False |
|
Definition
|
|
Term
Why do relational databases use primary keys and foreign keys?
To create an attribute.
To create logical relationships.
To create physical relationships.
To create an entity. |
|
Definition
| To create logical relationships. |
|
|
Term
Which of the following would not be considered part of the complete characteristic of high-quality information?
Is a value missing from the personal information?
Is the area code missing for the phone information?
Is the address incomplete?
Is each transaction represented only once in the information? |
|
Definition
| Is each transaction represented only once in the information? |
|
|
Term
What encompasses all of the information contained within a single business process or unit of work and its primary purpose is to support the performing of daily operational tasks?
Quality
Timeliness
Transactional information
Analytical information |
|
Definition
| Transactional information |
|
|
Term
Which of the following are examples of transactional information?Airline tickets and sales growth spreadsheets.
Trends and sales statistics.
Product sales results, grocery receipts, and growth projections.
Airline ticket, sales receipts, and packing slips. |
|
Definition
| Airline ticket, sales receipts, and packing slips. |
|
|
Term
Organizational information comes at the same level, formats, and granularities
True
False |
|
Definition
|
|
Term
What is immediate, up-to-date information?
Real-time systems
Information governance
Information granularity
Real-time information |
|
Definition
|
|
Term
Which of the below does not represent a company that requires up-to-the-second information?
Stock traders
Construction companies
911 response
Banks |
|
Definition
|
|
Term
Data validation includes the tests and evaluations used to determine compliance with data governance polices to ensure correctness of data.
True
False |
|
Definition
|
|
Term
Metadata provides details about data. For example, metadata for an image could include its size, resolution, and date created
True
False |
|
Definition
|
|
Term
Accurate information asks if the aggregate or summary information is in agreement with detailed information.
True
False |
|
Definition
|
|
Term
What is the practice of gathering data and ensuring that it is uniform, accurate, consistent, and complete, including such entities as customers, suppliers, products, sales, employees, and other critical entities that are commonly integrated across organizational systems?
Information integrity issues
Master data management
Information inconsistency
Data governance |
|
Definition
|
|
Term
What is the term for the tests and evaluations used to determine compliance with data governance policies to ensure correctness of data?
Data validation
Data steward
Data stewardship
Data gap analysis |
|
Definition
|
|
Term
Which of the following occurs when a system produces incorrect, inconsistent, or duplicate data?
Data mining issue
Data control issue
Information inconsistency issue
Information integrity issue |
|
Definition
| Information integrity issue |
|
|
Term
The four primary traits of the value of information are levels, formats, granularities, and type.
True
False |
|
Definition
|
|
Term
Most people request real-time information without understanding that continual ________ is one of its biggest pitfalls.
Clustering
Improvements
Cleansing
Change |
|
Definition
|
|
Term
What is the term for the time it takes for data to be stored or retrieved?
Data validation
Data latency
Data gap analysis
Data governance |
|
Definition
|
|
Term
Primary key is a field (or group of fields) that uniquely identifies a given record in a table.
True
False |
|
Definition
|
|
Term
A primary key is the smallest or basic unit of information.
True
False |
|
Definition
|
|
Term
Real-time systems provide real-time information in response to requests
True
False |
|
Definition
|
|
Term
Attributes (also called columns or fields) are the data elements associated with an entity.
True
False |
|
Definition
|
|
Term
Which of the following represents the different information formats?
Executives, managers, operational employees
Document, presentation, spreadsheet, database
Individual, department, enterprise
Detail, summary, aggregate |
|
Definition
| Document, presentation, spreadsheet, database |
|
|
Term
Information granularity refers to the extent of detail within the information (fine and detailed or coarse and abstract).
True
False |
|
Definition
|
|
Term
What is a data steward responsible for?
Ensuring policies and procedures are implemented across the organization.
Acting as a liaison between the MIS department and the business.
Both A and B.
None of these. |
|
Definition
|
|
Term
What are the two different categories for information type?
Analytical and analysis
Transactional and analysis
Analytical and productive
Transactional and analytical |
|
Definition
| Transactional and analytical |
|
|
Term
A backward integration takes information entered into a given system and sends it automatically to all downstream systems and processes.
True
False |
|
Definition
|
|
Term
What encompasses all organizational information and its primary purpose is to support the performing of managerial analysis tasks?
Timeliness
Transactional information
Analytical information
Quality |
|
Definition
|
|
Term
What is the term for when a company examines its data to determine if it can meet business expectations, while identifying possible data gaps or where missing data might exist
Data validation
Data gap analysis
Data stewardship
Data steward |
|
Definition
|
|
Term
Timely information asks if each transaction and event is represented only once in the information.
True
False |
|
Definition
|
|
Term
Entities are the data elements associated with an attribute.
True
False |
|
Definition
|
|
Term
Determining if a name is spelled correctly is an example of an accurate characteristic of high-quality information.
True
False |
|
Definition
|
|
Term
Relational database model stores information in the form of logically related two-dimensional tables.
True
False |
|
Definition
|
|
Term
Organizational information has three characteristics: timeliness, quality, and governance.
True
False |
|
Definition
|
|
Term
Data element (or data field) is the smallest, or basic, unit of information.
True
False |
|
Definition
|
|
Term
A data point is an individual item on a graph or chart.
True
False |
|
Definition
|
|
Term
What is a central location in which data is stored and managed?
Repository
Data aggregation
Data broker
Data warehouse |
|
Definition
|
|
Term
What is a data map?
An approach to business governance that values decisions that can be backed up with verifiable data.
A storage repository that holds a vast amount of raw data in its original format until the business needs it.
A business that collects personal information about consumers and sells that information to other organizations.
A technique for establishing a match, or balance, between the source data and the target data warehouse |
|
Definition
| A technique for establishing a match, or balance, between the source data and the target data warehouse |
|
|
Term
A repository is a central location in which data is stored and managed.
True
False |
|
Definition
|
|
Term
A data warehouse is a ________ collection of information, gathered from many different ________ databases, that supports business analysis activities and decision-making tasks
Physical, operational
Physical, transactional
Logical, operational
Logical, transactional |
|
Definition
|
|
Term
What is a business that collects personal information about consumers and sells that information to other organizations?
Repository
Data aggregation
Data broker
Data warehouse |
|
Definition
|
|
Term
What is a data broker?
A technique for establishing a match, or balance, between the source data and the target data warehouse.
A storage repository that holds a vast amount of raw data in its original format until the business needs it.
A business that collects personal information about consumers and sells that information to other organizations.
An approach to business governance that values decisions that can be backed up with verifiable data. |
|
Definition
| A business that collects personal information about consumers and sells that information to other organizations. |
|
|
Term
The primary purpose of a data warehouse is to ________.
Interface between the computer and employees
Organize departments
Combine strategic information
All of these |
|
Definition
| Combine strategic information |
|
|
Term
A data lake is a business that collects personal information about consumers and sells that information to other organizations.
True
False |
|
Definition
|
|
Term
What determines the accuracy and completeness of organizational data?
Data intelligence audit
Data quality audit
Data quantity audit
Data accuracy audit |
|
Definition
|
|
Term
Information cleansing or scrubbing is a process that weeds out and fixes or discards inconsistent, incorrect, or incomplete information
True
False |
|
Definition
|
|
Term
Gender can be referred to in many ways (Male, Female, M/F, 1/0) in a data warehouse. Ensuring gender is referenced the same way is an example of ________.
Information scaling
Standardizing protocols
Standardizing information
Streamlining data points |
|
Definition
| Standardizing information |
|
|
Term
A data mart is the process of analyzing data to extract information not offered by the raw data alone.
True
False |
|
Definition
|
|
Term
The complete removal of dirty data from a source is practical and possible.
True
False |
|
Definition
|
|
Term
Which of the following is the common term for the representation of multidimensional information?
Block
Cube
Square
Column |
|
Definition
|
|
Term
What is extraction, transformation, and loading?
It is a process of entering data, tracking data, and loading it into a database
It is a process that is performed at the beginning of the data mining model
It is a process that is performed at the end of the data warehouse model prior to putting the information in a cube
It is a process that extracts information from internal and external databases, transforms it using a common set of enterprise definitions, and loads it into a data warehouse |
|
Definition
| It is a process that extracts information from internal and external databases, transforms it using a common set of enterprise definitions, and loads it into a data warehouse |
|
|
Term
Which of the following contains a subset of data warehouse information?
Data pool
Data miner
Data analyzing tool
Data mart |
|
Definition
|
|
Term
What is an organized collection of data?
Dirty data
Data set
Data map
Data point |
|
Definition
|
|
Term
Many organizations find themselves in the position of being data rich and information poor. Even in today's electronic world, managers struggle with the challenge of turning their business data into business intelligence.
True
False |
|
Definition
|
|
Term
What is it called when a manager has too much data and information to make a decision?
Data rich, communication poor
Data rich, information poor
Data rich, intelligence
Data rich, content poor |
|
Definition
| Data rich, information poor |
|
|
Term
Managers can use BI to answer tough business questions. Which of the following describes the value of knowing where the business has been?
Setting strategic direction is critical for planning and creating solid business strategies.
A historical perspective offers important variables for determining trends and patterns.
Looking at the current business situation allows managers to take effective action to solve issues before they grow out of control.
None of these. |
|
Definition
| A historical perspective offers important variables for determining trends and patterns. |
|
|
Term
What is a collection of data from various sources for the purpose of data processing?
Data broker
Data warehouse
Repository
Data aggregation |
|
Definition
|
|
Term
BI can help managers with ________, where a company keeps tabs of its competitor's activities on the web using software that automatically tracks all competitor website activities such as discounts and new products.
Data-driven decision management
Comparative analysis
Competitive monitoring
Source data |
|
Definition
|
|
Term
Which of the following is a problem associated with dirty data?
Non formatted data
Incorrect data
Misleading data
All of these |
|
Definition
|
|
Term
How would the health care industry use business intelligence?
Understand customer credit card usage and nonpayment rates.
Compare the demographics of patients with critical illnesses.
Analyze popular vacation locations with current flight listings.
Predict claim amounts and medical coverage costs. |
|
Definition
| Compare the demographics of patients with critical illnesses. |
|
|
Term
What do data warehouses support?
OLTP
Only OLAP
Only analytical processing
OLAP and analytical processing |
|
Definition
| OLAP and analytical processing |
|
|
Term
What is a storage repository that holds a vast amount of raw data in its original format until the business needs it?
Data point
Data lake
Data map
Data broker |
|
Definition
|
|
Term
Which of the following is an example of an external database in the data warehouse model?
Sales information
Competitor information
Marketing information
All of these |
|
Definition
|
|
Term
A data broker is an individual item on a graph or a chart.
True
False |
|
Definition
|
|
Term
Which of the following occurs during data cleansing?
Clean redundant customer data
Clean accurate data
Clean correct data
Clean data marts |
|
Definition
| Clean redundant customer data |
|
|
Term
How would the airline industry use business intelligence?
Understand customer credit card usage and nonpayment rates.
Compare the demographics of patients with critical illnesses.
Predict claim amounts and medical coverage costs.
Analyze popular vacation locations with current flight listings. |
|
Definition
| Analyze popular vacation locations with current flight listings. |
|
|
Term
Effective data-driven decision management is reliant upon the quality of the data gathered and the effectiveness of its analysis and interpretation.
True
False |
|
Definition
|
|
Term
How would the law enforcement industry use business intelligence?
Track crime patterns, locations, and criminal behavior.
Analyze customer demographics.
Predict sales, inventory levels, and distribution.
Predict hardware failures. |
|
Definition
| Track crime patterns, locations, and criminal behavior |
|
|
Term
ETL, within a data warehouse model, stands for exit, track, and load.
True
False |
|
Definition
|
|
Term
A data warehouse is a logical collection of information, gathered from many different operational databases, that supports business analysis activities and decision-making tasks.
True
False |
|
Definition
|
|
Term
Which of the following is not a dirty data problem?
Inaccurate data.
Specific data.
Nonintegrated data.
Duplicate data. |
|
Definition
|
|
Term
The primary purpose of a data warehouse is to perform transactional processes.
True
False |
|
Definition
|
|
Term
What are the primary differences between a data warehouse and a data mart?
Data warehouses make quick decisions; data marts make slow decisions.
Data warehouse tackle ethical issues; data marts tackle hypothetical issues.
Data warehouses have a physical focus; data marts have logical focus.
Data warehouses have a more organization wide focus; data marts have functional focus |
|
Definition
| Data warehouses have a more organization wide focus; data marts have functional focus. |
|
|
Term
Data aggregation is the collection of data from various sources for the purpose of data processing.
True
False |
|
Definition
|
|
Term
What is a technique for establishing a match, or balance, between the source data and the target data warehouse?
Dirty data
Data map
Data set
Data point |
|
Definition
|
|
Term
Which of the following is not a common form of data mining analysis?
Classification
Division organization
Estimation
Clustering |
|
Definition
|
|
Term
Regression is a statement about what will happen or might happen in the future such as future sales or employee turnover.
True
False |
|
Definition
|
|
Term
In terms of big data what is veracity?
Analysis of streaming data as it travels around the Internet.
Different forms of structured and unstructured data.
Uncertainty of data, including biases, noise, and abnormalities.
Scale of data. |
|
Definition
| Uncertainty of data, including biases, noise, and abnormalities |
|
|
Term
What is a collection of large, complex data sets, including structured and unstructured data, that cannot be analyzed using traditional database methods and tools?
Distributed computing
Advanced analytics
Data scientist
Big data |
|
Definition
|
|
Term
A data miner is a business analytics specialist who uses visual tools to help people understand complex data.
True
False |
|
Definition
|
|
Term
What is the function of web analytics?Analyze structured data associated with a website.
Analyze unstructured data associated with websites to identify consumer behavior and website navigation.
Filter information, both structured and unstructured, to help identify strong web customers.
None of the above. |
|
Definition
| Analyze unstructured data associated with websites to identify consumer behavior and website navigation. |
|
|
Term
What is distributed computing?
Focuses on forecasting future trends and producing insights using sophisticated quantitative methods, including statistics, descriptive and predictive data mining, simulation, and optimization.
Processes and manages algorithms across many machines in a computing environment.
A business analytics specialist who uses visual tools to help people understand complex data.
Occurs when the user goes into an emotional state of over analysis (or overthinking) a situation so that a decision or action is never taken, in effect paralyzing the outcome. |
|
Definition
| Processes and manages algorithms across many machines in a computing environment. |
|
|
Term
What analyzes unstructured data to find trends and patterns in words and sentences?
Text analytics
Structured data
Unstructured data
Web analytics |
|
Definition
|
|
Term
Data visualization tools move beyond Excel graphs and charts into sophisticated analysis techniques such as pie charts, controls, instruments, maps, time-series graphs, and more.
True
False |
|
Definition
|
|
Term
In terms of big data what is volume?
Scale of data.
Analysis of streaming data as it travels around the Internet.
Uncertainty of data, including biases, noise, and abnormalities.
Different forms of structured and unstructured data |
|
Definition
|
|
Term
Which of the following use a variety of techniques to find patterns and relationships in large volumes of information that predict future behavior and guide decision making?
Data analysis tools
Data-mining tools
Data integrity tools
Electronic analysis tools |
|
Definition
|
|
Term
Velocity includes different forms of structured and unstructured data.
True
False |
|
Definition
|
|
Term
What move beyond Excel graphs and charts into sophisticated analysis techniques such as pie charts, controls, instruments, maps, time-series graphs, and more?
Informing
Business intelligence dashboards
Data visualization tools
Infographics |
|
Definition
|
|
Term
What is social media analytics?
The analysis of text flowing across the Internet, including unstructured text from blogs and messages.
The analysis of unstructured data associated with websites to identify consumer behavior and website navigation.
The analysis of recorded calls to gather information—brings structure to customer interactions and exposes information buried in customer contact center interactions with an enterprise.
The analysis of unstructured data to find trends and patterns in words and sentences. |
|
Definition
| The analysis of text flowing across the Internet, including unstructured text from blogs and messages. |
|
|
Term
Data-mining tools use a variety of techniques to find patterns and relationships in large volumes of information that predict future behavior and guide decision making.
True
False |
|
Definition
|
|
Term
What is the process of analyzing data to extract information not offered by the raw data alone?
Data integrity
Data extraction
Data mart analysis
Data mining |
|
Definition
|
|
Term
What processes and manages algorithms across many machines in a computing environment?
Advanced analytics
Distributed computing
Data scientist
Big data |
|
Definition
|
|
Term
What is affinity grouping analysis?
Reveals the relationship between variables along with the nature and frequency of the relationships.
Segmentation of a heterogeneous population of more homogeneous subgroups.
Determination of values for an unknown continuous variable behavior or estimated future value.
Assignment of records to one of a predefined set of classes. |
|
Definition
| Reveals the relationship between variables along with the nature and frequency of the relationships. |
|
|
Term
Time-series information is time-stamped information collected at a particular frequency.
True
False |
|
Definition
|
|
Term
What is the function of a data scientist?
To collect large, complex data sets, including structured and unstructured data, which cannot be analyzed using traditional database methods and tools.
To focus on forecasting future trends and produce insights using sophisticated quantitative methods, including statistics, descriptive and predictive data mining, simulation, and optimization.
To process and manage algorithms across many machines in a computing environment.
To extract knowledge from data by performing statistical analysis, data mining, and advanced analytics on big data to identify trends, market changes, and other relevant information. |
|
Definition
| To extract knowledge from data by performing statistical analysis, data mining, and advanced analytics on big data to identify trends, market changes, and other relevant information. |
|
|
Term
What is an outlier?
A data value that is numerically distant from most of the other data points in a set of data.
A program that processes and manages algorithms across many machines in a computing environment.
An emotional state of over-analyzing (or over-thinking) a situation so that a decision or action is never taken, in effect paralyzing the outcome.
The application of big data analytics to smaller data sets in near-real or real-time in order to solve a problem or create business value. |
|
Definition
| A data value that is numerically distant from most of the other data points in a set of data. |
|
|
Term
What determines values for an unknown continuous variable behavior or estimated future value?
Clustering
Estimation analysis
Classification
Affinity grouping |
|
Definition
|
|
Term
What is the application of big data analytics to smaller data sets in near-real or real-time in order to solve a problem or create business value?
Fast data
Cube
Outlier
Analysis paralysis |
|
Definition
|
|
Term
Variety includes different forms of structured and unstructured data.
True
False |
|
Definition
|
|
Term
Distributed computing focuses on forecasting future trends and producing insights using sophisticated quantitative methods, including statistics, descriptive and predictive data mining, simulation, and optimization.
True
False |
|
Definition
|
|
Term
Association detection analysis reveals the relationship between variables along with the nature and frequency of the relationship.
True
False |
|
Definition
|
|
Term
Which of the following forms of data mining assigns records to one of a predefined set of classes?
Classification analysis
Affinity grouping analysis
Estimation analysis
Clustering analysis |
|
Definition
|
|
Term
Infographics can present the results of large data analysis looking for patterns and relationships that monitor changes in variables over time.
True
False |
|
Definition
|
|
Term
What is a data artist?
A business analytics specialist who uses visual tools to help people understand complex data.
Focuses on forecasting future trends and producing insights using sophisticated quantitative methods, including statistics, descriptive and predictive data mining, simulation, and optimization.
Processes and manages algorithms across many machines in a computing environment.
Occurs when the user goes into an emotional state of over-analyzing (or over-thinking) a situation so that a decision or action is never taken, in effect paralyzing the outcome. |
|
Definition
| A business analytics specialist who uses visual tools to help people understand complex data |
|
|
Term
What is a common association detection analysis technique for analyzing certain items to detect customers' buying behavior and predict future behavior?
Drill-down basket analysis
Market basket analysis
Clustering factors
Mashup technology |
|
Definition
|
|
Term
What are the two main objectives associated with data mining?
Uncovering intelligence and unstructured data issues.
Uncovering tactics and plans.
Uncovering competitors and market advantages.
Uncovering trends and patterns. |
|
Definition
| Uncovering trends and patterns. |
|
|
Term
What describes technologies that allow users to "see" or visualize data to transform information into a business perspective?
Informing
Infographics
Business intelligence dashboards
Data visualization |
|
Definition
|
|
Term
What is speech analytics?
The analysis of recorded calls to gather information—brings structure to customer interactions and exposes information buried in customer contact center interactions with an enterprise.
The analysis of text flowing across the Internet, including unstructured text from blogs and messages.
The analysis of unstructured data associated with websites to identify consumer behavior and website navigation.
The analysis of unstructured data to find trends and patterns in words and sentences. |
|
Definition
| The analysis of recorded calls to gather information—brings structure to customer interactions and exposes information buried in customer contact center interactions with an enterprise. |
|
|
Term
Association detection occurs when the user goes into an emotional state of over analysis (or overthinking) a situation so that a decision or action is never taken, in effect paralyzing the outcome.
True
False |
|
Definition
|
|
Term
Web analytics analyzes unstructured data to find trends and patterns in words and sentences.
True
False |
|
Definition
|
|
Term
What are forecasts?
A statistical process that finds the way to make a design, system, or decision as effective as possible, for example, finding the values of controllable variables that determine maximal productivity or minimal waste.
Predictions based on time-series information.
A statement about what will happen or might happen in the future such as future sales or employee turnover.
A statistical process for estimating the relationships among variables. |
|
Definition
| Predictions based on time-series information. |
|
|
Term
Optimization is a statistical process for estimating the relationships among variables
True
False |
|
Definition
|
|
Term
What occurs when the user goes into an emotional state of over-analyzing (or over-thinking) a situation so that a decision or action is never taken, in effect paralyzing the outcome?
Analysis paralysis
Distributed computing
Data artist
Advanced analytics |
|
Definition
|
|
Term
Volume includes the uncertainty of data, including biases, noise, and abnormalities.
True
False |
|
Definition
|
|
Term
Big data is a collection of large, complex data sets, including structured and unstructured data, that cannot be analyzed using traditional database methods and tools.
True
False |
|
Definition
|
|
Term
Chuck Biggs has been hired to oversee all of the plans that the city of Denver has created to expand its train transportation system by adding six more lines to the metro area. Chuck will be responsible for planning the project, managing the processes, and finalizing each new line as it is completed. How would you categorize the majority of the decisions Chuck will have to make to complete his job?
Semistructured decisions
Structured decisions
Strategic decisions
Unstructured decisions |
|
Definition
|
|
Term
One of the most important and challenging questions confronting managers today is how to lay the foundation for tomorrow's success while competing to win in today's business environment.
True
False |
|
Definition
|
|
Term
Which of the following is considered a managerial decision or semistructured decision?
Determining how many employees are out sick.
Determining the impact of last month's marketing campaign.
Tracking how much inventory is in the warehouse.
Investigating why payroll is having problems running. |
|
Definition
| Determining the impact of last month's marketing campaign. |
|
|
Term
Which of the following is a not a type of organizational information system?
Analysis processing system
Decisions support system
Transactional processing system
Executive information system |
|
Definition
| Analysis processing system |
|
|
Term
What must managers be able to do to compete in today's global marketplace?
Make decision that can help forecast future business requirements.
Make decision that can help forecast future business needs.
Make decisions to gain competitive advantages.
All of these. |
|
Definition
|
|
Term
What do cargo transport systems, book distribution centers, the video game market, a flu epidemic, and an ant colony have in common?
They are all expert systems and thus share some characteristics.
They are all genetic algorithm systems and thus share some characteristics.
They are all neural network systems and thus share some characteristics.
They are all complex adaptive systems and thus share some characteristics. |
|
Definition
| They are all complex adaptive systems and thus share some characteristics. |
|
|
Term
Intelligent systems are various commercial applications of artificial intelligence.
True
False |
|
Definition
|
|
Term
Augmented reality is a wearable computer with an optical head-mounted display (OHMD).
True
False |
|
Definition
|
|
Term
Augmented reality is the viewing of the physical world with computer-generated layers of information added to it.
True
False |
|
Definition
|
|
Term
At the operational level, employees develop, control, and maintain core business activities required to run the day-to-day operations.
True
False |
|
Definition
|
|
Term
Which type of AI system assigns values of 0 and 1 to vague or ambiguous information?
Fuzzy logic
Intelligent agents
Genetic algorithms
Artificial intelligence |
|
Definition
|
|
Term
Which of the following would you include as decisions and responsibilities typically found at the operational level of a company?
Maintain core business activities required to run the day-to-day operations.
Control core business activities required to run the day-to-day operations.
Develop core business activities required to run the day-to-day operations.
All of these. |
|
Definition
|
|
Term
Visualization produces graphical displays of patterns and complex relationships in large amounts of data.
True
False |
|
Definition
|
|
Term
Which of the following is considered an unstructured decision or strategic decision?
Creating the employee weekly production schedule
Reordering inventory
Creating the employee weekly staffing schedule
Deciding to enter a new market |
|
Definition
| Deciding to enter a new market |
|
|
Term
Which of the following would not be found in a digital dashboard for a manufacturing team?
A hot list of key performance indicators, refreshed every 15 minutes.
An Excel spreadsheet with cost analysis data.
A graph of stock market prices.
A running line graph of planned versus actual production for the past 24 hours. |
|
Definition
| An Excel spreadsheet with cost analysis data. |
|
|
Term
Data collection, solution generation, and solution implementation are all concepts associated which of the following processes?
The four-step decision making process.
The four-step problem solving process.
The six-step problem solving process.
The six-step decision making process. |
|
Definition
| The six-step decision making process. |
|
|
Term
Strategic decisions are highly structured decisions
True
False |
|
Definition
|
|
Term
Operational decisions are considered structured decisions.
True
False |
|
Definition
|
|
Term
What is a category of AI that attempts to emulate the way the human brain works?
Artificial intelligence
Neural network
Expert systems
Intelligent system |
|
Definition
|
|
Term
Source documents are the original transaction records
True
False |
|
Definition
|
|
Term
A pivot rotates data to display alternative presentations of the data
True
False |
|
Definition
|
|
Term
Fuzzy logic is the process within a genetic algorithm of randomly trying combinations and evaluating the success (or failure) of the outcome.
True
False |
|
Definition
|
|
Term
As the product manager for the eatery division at Whole Foods, Jerry is responsible for analyzing sales data to help him manage his team. Today Jerry is analyzing his data using many different perspectives to identify different ways to improve his division. Which of the following common digital dashboard capabilities is Jerry using to analyze his department's success?
Slice-and-Dice
Consolidation
Pivot
Drill-down |
|
Definition
|
|
Term
What is a common tool that is used to support visualizations and tracks KPIs and CSFs by compiling information from multiple sources?
Models
Digital dashboards
Neural networks
Verified graphs |
|
Definition
|
|
Term
At the operational level, employees are continuously evaluating company operations to hone the firm's abilities to identify, adapt to, and leverage change.
True
False |
|
Definition
|
|
Term
Andy Benton works at the local Starbucks coffee shop and his responsibilities include taking orders, fulfilling orders, and ringing in sales. At what level of the organizational pyramid would you categorize Andy?
Managerial
Strategic
Operational
Owner |
|
Definition
|
|
Term
Digital dashboards offer consolidation, drill-down, and slice-and-dice capabilities.
True
False |
|
Definition
|
|
Term
Van Lines Inc. is a large corporation operating in all 50 states. Jim Poulos is the regional manager overseeing the western division, which includes Utah, Colorado, Idaho, Montana, Wyoming, and Nevada. Jim receives data from his managers in each state which he loads into his digital dashboard for analysis of his entire western division. What digital dashboard capability is Jim primarily using?
Drill-down
Consolidation
Intelligent system
Slice-and-dice |
|
Definition
|
|
Term
What is a special-purpose knowledge-based information system that accomplishes specific tasks on behalf of its users?
Artificial intelligence
Neural network
Intelligent agent
Intelligent system |
|
Definition
|
|
Term
Which of the following represents the top-down (executives to analysts) organizational levels of information technology systems?
DSS, TPS, EIS
EIS, DSS, TPS
TPS, DSS, EIS
None of these, it varies from organization to organization. |
|
Definition
|
|
Term
Bill Schultz works at a high power investment firm in Los Angeles. Bill is responsible for promoting the firm's vision and creating the companywide goals and strategies. He also monitors the overall strategic performance of the company and its direction for future business strategies. At what level of the organizational pyramid would you categorize Bill?
Strategic
Operational
Owner
Managerial |
|
Definition
|
|
Term
Which of the following is offered by a digital dashboard?
Slice-and-Dice
Consolidation
Drill-down
All of these |
|
Definition
|
|
Term
A model is a simplified representation or abstraction of reality.
True
False |
|
Definition
|
|
Term
MIS support systems rely on models for computational and analytical routines that mathematically express relationships among variables.
True
False |
|
Definition
|
|
Term
As the product manager for the eatery division at Whole Foods, Jerry is responsible for analyzing sales data to help him manage his team. Today Jerry is analyzing his data using aggregation techniques allowing him to see simple roll-ups to complex groupings of interrelated information. Which of the following common digital dashboard capabilities is Jerry using to analyze his departments success?
Pivot
Drill-down
Slice-and-Dice
Consolidation |
|
Definition
|
|
Term
| Virtual workplace is the viewing of the physical world with computer-generated layers of information added to it. True False |
|
Definition
|
|
Term
Managers use transactional information when making structured decisions at the operational level.
True
False |
|
Definition
|
|
Term
A neural network is a category of efficiency metrics that attempts to measure the way the human brain works.
True
False |
|
Definition
|
|
Term
The structure of a typical organization is similar to a pyramid, with different levels that require one consistent type of information to assist with all managerial decision making.
True
False |
|
Definition
|
|
Term
Jenny Welch works at a retail store selling sports equipment. Her daily tasks include opening the store, creating the work schedules, processing payroll, overseeing sales and inventory, and training employees. At what level of the organizational pyramid would you categorize Jenny?
Managerial
Operational
Owner
Strategic |
|
Definition
|
|
Term
Investment companies use genetic effectiveness metrics to help in trading decisions.
True
False |
|
Definition
|
|
Term
Asking how many employees are out sick is a type of operational question.
True
False |
|
Definition
|
|
Term
Which of the following is the most commonly used form of AI in the business arena?
Expert system
Neural network
Artificial intelligence
Intelligent system |
|
Definition
|
|
Term
Sensitivity analysis, what-if analysis, optimization analysis, and market basket analysis are the common DSS analysis techniques.
True
False |
|
Definition
|
|
Term
Electronic data interchange occurs when distorted product-demand information ripples from one partner to the next throughout the supply chain.
True
False |
|
Definition
|
|
Term
Inventory cycle time is the time it takes to manufacture a product and deliver it to the retailer.
True
False |
|
Definition
|
|
Term
Which of the following questions can logistics help a company answer?
What is the optimal way to place items in the warehouse for picking and packing?
What is the quickest way to deliver products to our customers?
What is the optimal path to an item in the warehouse?
All of these. |
|
Definition
|
|
Term
Effective and efficient supply chain management systems can enable an organization to decrease the power of its buyers.
True
False |
|
Definition
|
|
Term
Inventory turnover is an unfilled customer order for a product that is out of stock.
True
False |
|
Definition
|
|
Term
The bullwhip effect occurs when distorted product-demand information ripples from one partner to the next throughout the supply chain.
True
False |
|
Definition
|
|
Term
What is supply chain event management (SCEM)?
Enables an organization to react more quickly to resolve supply chain issues.
Allows an organization to reduce the cost and time required during the design process of a product.
Helps organizations reduce their investment in inventory while improving customer satisfaction through product availability.
Applies technology to the activities in the order life cycle from inquiry to sale. |
|
Definition
| Enables an organization to react more quickly to resolve supply chain issues |
|
|
Term
Inventory cycle time is the frequency of inventory replacement.
True
False |
|
Definition
|
|
Term
Inbound logistics acquires raw materials and resources and distributes them to manufacturing as required.
True
False |
|
Definition
|
|
Term
Cradle-to-grave provides logistics support throughout the entire system or life of the product.
True
False |
|
Definition
|
|
Term
Collaborative demand planning helps organizations reduce their investment in inventory while improving customer satisfaction through product availability.
True
False |
|
Definition
|
|
Term
A back order is an unfilled customer order for a product that is out of stock.
True
False |
|
Definition
|
|
Term
The customer's customer is upstream in the supply chain.
True
False |
|
Definition
|
|
Term
What allows an organization to reduce the cost and time required during the design process of a product?
Supply chain event management
Collaborative demand planning
Collaborative engineering
Selling chain management |
|
Definition
| Collaborative engineering |
|
|
Term
Materials are transformed into semi finished and finished products—the organization's own production processes.
True
False |
|
Definition
|
|
Term
Which of the following is not one of the five basic components of supply chain management?
Source
Deliver
Analyze
Plan |
|
Definition
|
|
Term
Electronic data interchange (EDI), is a standard format for the electronic exchange of information between supply chain participants.
True
False |
|
Definition
|
|
Term
What uses electronic tags and labels to identify objects wirelessly over short distances?
RFID
3D Printing
Robotics
Drones |
|
Definition
|
|
Term
| Materials management is the purchasing of goods and services to meet the needs of the supply chain. True False |
|
Definition
|
|
Term
What promotes serialization or the ability to track individual items by using the unique serial number associated with each RFID tag?
Maker movement
RFID electronic product code
Computer-aided design/computer-aided manufacturing
Makerspace |
|
Definition
| RFID electronic product code |
|
|
Term
Outbound logistics distributes goods and services to customers.
True
False |
|
Definition
|
|
Term
Where would you find the suppliers' supplier in a typical supply chain?
Downstream
In the middle
Upstream
Not on the supply chain |
|
Definition
|
|
Term
Radio-frequency identification (RFID) uses electronic tags and labels to identify objects wirelessly over short distances.
True
False |
|
Definition
|
|
Term
Customer order cycle time is the time it takes to manufacture a product and deliver it to the retailer.
True
False |
|
Definition
|
|
Term
Supply chain event management applies technology to the activities in the order life cycle from inquiry to sale.
True
False |
|
Definition
|
|
Term
Which of the following is not one of the five basic components of supply chain management?
Source
Plan
Cost
Deliver |
|
Definition
|
|
Term
Procurement is the purchasing of goods and services to meet the needs of the supply chain
True
False |
|
Definition
|
|
Term
What is an RFID's electronic product code?
Promotion of serialization or the ability to track individual items by using the unique serial number associated with each RFID tag.
System used to create the digital designs and then manufacture the products.
A cultural trend that places value on an individual's ability to be a creator of things as well as a consumer of things.
A community center that provides technology, manufacturing equipment, and educational opportunities to the public that would otherwise be inaccessible or unaffordable. |
|
Definition
| Promotion of serialization or the ability to track individual items by using the unique serial number associated with each RFID tag. |
|
|
Term
| RFID supports procurement. True False |
|
Definition
|
|
Term
Logistics includes the processes that control the distribution, maintenance, and replacement of materials and personnel to support the supply chain.
True
False |
|
Definition
|
|
Term
What is the maker movement?
Systems used to create the digital designs and then manufacture the products.
A cultural trend that places value on an individual's ability to be a creator of things as well as a consumer of things.
A community center that provides technology, manufacturing equipment, and educational opportunities to the public that would otherwise be inaccessible or unaffordable.
Serialization of or the ability to track individual items by using the unique serial number associated with each RFID tag. |
|
Definition
| A cultural trend that places value on an individual's ability to be a creator of things as well as a consumer of things |
|
|
Term
What can effective and efficient supply chain management systems enable an organization to accomplish?
Increase switching costs to reduce the threat of substitute products or services
Decrease the power of its buyers
Increase its supplier power
All of these |
|
Definition
|
|
Term
Drones include a process that builds—layer by layer in an additive process—a three-dimensional solid object from a digital model.
True
False |
|
Definition
|
|
Term
Robotics focus on creating artificial intelligence devices that can move and react to sensory input.
True
False |
|
Definition
|
|
Term
Which of the following questions can procurement help a company answer?
What is the optimal path to an item in the warehouse?
What is the quickest way to deliver products to our customers?
What is the optimal way to place items in the warehouse for picking and packing?
How can we guarantee that our raw materials meet production needs? |
|
Definition
| How can we guarantee that our raw materials meet production needs? |
|
|
Term
upply chain visibility is the ability to view all areas up and down the supply chain.
True
False |
|
Definition
|
|
Term
Supply chain execution systems ensure supply chain cohesion by automating the different activities of the supply chain.
True
False |
|
Definition
|
|
Term
Inventory cycle time is the agreed upon time between the purchase of a product and the delivery of the product.
True
False |
|
Definition
|
|
Term
What is computer-aided design/computer-aided manufacturing (CAD/CAM)?
A community center that provides technology, manufacturing equipment, and educational opportunities to the public that would otherwise be inaccessible or unaffordable.
Systems are used to create the digital designs and then manufacture the products.
Promotes serialization or the ability to track individual items by using the unique serial number associated with each RFID tag.
A cultural trend that places value on an individual's ability to be a creator of things as well as a consumer of things. |
|
Definition
| Systems are used to create the digital designs and then manufacture the products |
|
|
Term
What is a makerspace?
A cultural trend that places value on an individual's ability to be a creator of things as well as a consumer of things.
Systems are used to create the digital designs and then manufacture the products.
Serialization of or the ability to track individual items by using the unique serial number associated with each RFID tag.
A community center that provides technology, manufacturing equipment, and educational opportunities to the public that would otherwise be inaccessible or unaffordable. |
|
Definition
| A community center that provides technology, manufacturing equipment, and educational opportunities to the public that would otherwise be inaccessible or unaffordable. |
|
|
Term
Customer data management is a means of managing all aspects of a customer's relationship with an organization to increase customer loyalty and retention and an organization's profitability.
True
False |
|
Definition
|
|
Term
What divides a market into categories that share similar attributes such as age, location, gender, habits, and so on?
Call scripting system
Uplift modeling
Contact center
Customer segmentation |
|
Definition
|
|
Term
Employee relationship management (ERM) provides web-based self-service tools that streamline and automate the human resource department.
True
False |
|
Definition
|
|
Term
What occurs when a website can know enough about a person's likes and dislikes that it can fashion offers that are more likely to appeal to that person?
Operational CRM
Analytical CRM
List generators CRM
Website personalization |
|
Definition
|
|
Term
Campaign management systems guide users through marketing campaigns by performing such tasks as campaign definition, planning, scheduling, segmentation, and success analysis.
True
False |
|
Definition
|
|
Term
Which of the following operational CRM technologies does the marketing department typically use?
Contact center, cross-selling and up-selling, web-based self-service
Contact center, web-based self-service, call scripting
List generator, opportunity management, cross-selling and up-selling
List generator, campaign management, cross-selling and up-selling |
|
Definition
| List generator, campaign management, cross-selling and up-selling |
|
|
Term
Contact management falls under the category of the customer service department's CRM tools.
True
False |
|
Definition
|
|
Term
What is increasing the value of the sale?
Campaign management system
Cross-selling
Customer service and support
Up-selling |
|
Definition
|
|
Term
Customer service and support (CSS) is a part of operational CRM that automates service requests, complaints, product returns, and information requests.
True
False |
|
Definition
|
|
Term
Opportunity management CRM systems target sales opportunities by finding new customers or companies for future sales.
True
False |
|
Definition
|
|
Term
What compiles customer information from a variety of sources and segments the information for different marketing campaigns?
Up-selling
Cross-selling
Campaign management system
List generator |
|
Definition
|
|
Term
What is predictive dialing?
Directs customers to use touch-tone phones or keywords to navigate or provide information
Automatically dials outbound calls and when someone answers, the call is forwarded to an available agent
A phone switch routes inbound calls to available agents
All of these |
|
Definition
| Automatically dials outbound calls and when someone answers, the call is forwarded to an available agent |
|
|
Term
What provides web-based self-service tools that streamline and automate the human resource department?
Supplier relationship management
Employee relationship management
Partner relationship management
All of these |
|
Definition
| Employee relationship management |
|
|
Term
Interactive voice response automatically dials outbound calls and forwards answered calls to an available agent.
True
False |
|
Definition
|
|
Term
What is a place where customer service representatives answer customer inquiries and solve problems, usually by email, chat, or phone?
Uplift modeling
Web-based Self-service
Contact center
Call scripting system |
|
Definition
|
|
Term
What is McDonald's performing when it asks its customers if they would like to super-size their meals?
Up-selling
Down-selling
Cross-selling
Campaign management |
|
Definition
|
|
Term
Click-to-talk functions allow customers to click on a button and talk with a representative via the Internet.
True
False |
|
Definition
|
|
Term
List generators fall under the category of the sales department's CRM tools.
True
False |
|
Definition
|
|
Term
Automatic call distribution directs customers to use touch-tone phones or keywords to navigate or provide information.
True
False |
|
Definition
|
|
Term
Cross-selling is increasing the value of the sale.
True
False |
|
Definition
|
|
Term
What is a part of operational CRM that automates service requests, complaints, product returns, and information requests?
Customer service and support
Campaign management system
Cross-selling
Up-selling |
|
Definition
| Customer service and support |
|
|
Term
What maintains customer contact information and identifies prospective customers for future sales?
Sales force automation CRM system
Contact management CRM system
Opportunity management CRM system
Sales management CRM system |
|
Definition
| Contact management CRM system |
|
|
Term
What automates each phase of the sales process, helping individual sales representatives coordinate and organize all of their accounts?
Contact management CRM systems.
Sales management CRM systems.
Opportunity management CRM systems.
All of these. |
|
Definition
| Sales management CRM systems. |
|
|
Term
What is automatic call distribution?
Automatically dials outbound calls and when someone answers, the call is forwarded to an available agent
A phone switch routes inbound calls to available agents
Directs customers to use touch-tone phones or keywords to navigate or provide information
All of these |
|
Definition
| A phone switch routes inbound calls to available agents |
|
|
Term
Which of the following is a common customer service CRM metric?
Number of marketing campaigns.
Number of new prospective customers.
Revenue generated by marketing campaigns.
Average time to resolution. |
|
Definition
| Average time to resolution. |
|
|
Term
What accesses organizational databases that track similar issues or questions and automatically generate the details to the representative who can then relay them to the customer?
Call scripting
Contact center
Web-based self-service
Website personalization |
|
Definition
|
|
Term
What targets sales opportunities by finding new customers or companies for future sales?
Opportunity management system
Sales force automation system
Sales management system
Contact management system |
|
Definition
Opportunity management system
Answers:
Correct
Opportunity management system
Sales force automation system
Sales management system
Contact management system |
|
|
Term
Which of the following represents sales force automation?
Selling larger products or services to a customer.
Helping an organization identify its customers across applications.
A system that automatically tracks all of the steps in the sales process.
Selling additional products or services to a customer. |
|
Definition
| A system that automatically tracks all of the steps in the sales process. |
|
|
Term
Which of the following is a common marketing CRM metric?
Cost per interaction by marketing campaign.
Average number of service calls per day.
Average time to resolution.
Number of new prospective customers. |
|
Definition
| Cost per interaction by marketing campaign. |
|
|
Term
What is selling additional products or services to an existing customer?
Cross-selling
Campaign management system
Up-selling
Customer service and support |
|
Definition
|
|
Term
What is interactive voice response (IVR)?
A phone switch routes inbound calls to available agents
Automatically dials outbound calls and when someone answers, the call is forwarded to an available agent
Directs customers to use touch-tone phones or keywords to navigate or provide information
All of these |
|
Definition
| Directs customers to use touch-tone phones or keywords to navigate or provide information |
|
|
Term
Which of the following operational CRM technologies does the customer service department typically use?
List generator, opportunity management, cross-selling and up-selling
Sales management, contact management, opportunity management
List generator, campaign management, cross-selling and Up-selling
Contact center, web-based self-service, call scripting |
|
Definition
| Contact center, web-based self-service, call scripting |
|
|
Term
Employee relationship management focuses on keeping suppliers satisfied by evaluating and categorizing suppliers for different projects.
True
False |
|
Definition
|
|
Term
Which of the following was one of the first CRM components built to address the issues that sales representatives were struggling with the overwhelming amount of customer account information they were required to maintain and track?
Sales management system
Sales force automation system
Contact management system
Opportunity management system |
|
Definition
| Sales force automation system |
|
|
Term
Analytical CRM supports traditional transactional processing for day-to-day front-office operations or systems that deal directly with the customers
True
False |
|
Definition
|
|
Term
Call scripting occurs when a customer service representative answers customer inquiries and solves problems by email and IMing.
True
False |
|
Definition
|
|
Term
What allows customers to use the web to find answers to their questions or solutions to their problems?
Web-based self-service
Contact center
Call scripting
Website personalization |
|
Definition
|
|
Term
Operational CRM supports back-office operations and strategic analysis and includes all systems that do not deal directly with the customers.
True
False |
|
Definition
|
|
Term
What discovers optimal sales channels by selecting the right partners and identifying mutual customers?
Partner relationship management
Supplier relationship management
Employee relationship management
All of these |
|
Definition
| Partner relationship management |
|
|
Term
Which of the following is not a current CRM trend?
Distributor relationship management
Partner relationship management
Employee relationship management
Supplier relationship management |
|
Definition
| Distributor relationship management |
|
|
