Term
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Definition
| Section of Federal Law passed in 1972 prohibiting sex discrimination at any education institution that receives federal funds |
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Term
| How is it applied to athletics what are examples of equal treatment? |
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Definition
| 1. Equal opportunity to participate 2. Scholarships proportional to participation 3. Equal treatment for: Equipment and Supplies Scheduling of games and practices Travel Tutoring and Coaching Locker rooms and Facilities Publicity and Promotions Recruitment and Support Services |
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Term
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Definition
Proportionality
Has the institution shown a history and continuing practice of program expansion for the underrepresented sex?
Are the interests and abilities of the underrepresented sex fully and effectively accommodated by the current program? |
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Term
| What examples were used to show why its worked and why it hasnt worked? |
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Definition
1970 – 1 out of every 27 high school girls played varsity sports
2003 – 1 out of every 2.5 high school girls played varsity sports
Schools still rely on continued improvement..how long will it take? Also forcing the cut of mens programs |
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Term
| Nikes marketing of women in sports |
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Definition
| went from let us play, to a celebration of what was accomplished. helped grow the market for them |
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Term
| according to PBA lectures, all sales are what? |
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Definition
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Term
| specifically what steps did PBA to reshape |
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Definition
1. Change set and environment. More relaxed dress and conduct codes with emphasis on match play
2. Increased promo schedule, and established a season with appt tv
3. Dimensionalize the players
4. Change the business model
5. Become a "real" partner (increase corp partnerships) |
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Term
| what can you learn from PBA to rebuild AVP? |
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Definition
| Importance of strong brand, corporate partnership, a season with appt tv |
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Term
| What are the common approaches the NFL and the NBA are taking in building their biz in China |
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Definition
| Both are creating experiences for fans in China. Both working to get maximum airtime on chinese tv Both are using cheerleaders. |
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Term
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Definition
| Increase from 2.1M avid fans in 2010 50M avid fans by 2020 *Casual fans increased from 16.8M in 2009 to 25.9M in 2010 Focus on urban fan development via customized media and marketing Primary target: males, 18-30 in Beijing, Shanghai and Guangzhou. Use flag football (esp on college campuses) to show skill and not violence to grow sport |
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Term
| how is the sports system diff in china? |
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Definition
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Term
| what challenges do differences present for growing sports mktg in china? |
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Definition
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Term
| how much money did the olympics commercial program generate in 1976? 2000? |
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Definition
| 1976= 7 mill 2000= 3 bill |
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Term
| what do we mean by less is more? why does this make sense? |
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Definition
| It is a better deal for all to have less sponsors paying more. avoids clutter for the sponsors while the games can charge premium prices for the exclusivity |
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Term
| four categories and size of olympic marketing $? |
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Definition
| Broadcasting= 53% Sponsorship=34% Ticketing=11% licensing=2% |
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Term
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Definition
| is a philosophy of life, exalting and combining in a balanced whole the qualities of body, will and mind. Blending sport with culture and education, Olympism seeks to create a way of life based on the joy found in effort, the educational value of good example and respect for universal fundamental, ethical principles. |
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Term
| three communication platforms for the games? |
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Definition
| Excellence Respect Friendship |
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Term
| what do the olympics mean to china? what does it mean to sponsors? |
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Definition
| National Pride, Peace and Harmony Global Friendship Economic Growth Unity Among Nations. To china they represent all that is good, and associating your brand with them can go a long way in china |
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Term
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Definition
| Corporate Social Responsibility |
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Term
| Dichotomies that drive interest in games 1. |
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Definition
| People believe the Games are just as much about taking part as winning…. .but also see there is no better achievement than winning a gold medal |
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Term
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Definition
| They think the Games are more than just a sports event…. ….but also that the Games are the pinnacle of all sporting events |
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Term
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Definition
| The Games are about unity, peace, a global, community…. but also a celebration of diversity and patriotism |
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Term
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Definition
| The Olympic Games offer examples of the pinnacle of sporting achievement inspiring us to strive to do, and be, our best in our daily lives. |
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Term
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Definition
The Olympic Games present examples of the profound meaning of ‘respect’, as a life lesson for humanity:
respect for yourself
respect for others
respect for the rules |
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Term
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Definition
| The Olympic Games provide examples of how humanity can overcome political, economic, religious and racial prejudices and forge friendships in spite of those differences. |
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Term
| Public regard for olympics |
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Definition
| EXTREMELY high. equal to red cross and unicef |
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Term
| Sports & China: the perfect match |
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Definition
Consumers: more disposable income, leisure time and susceptibility to sports marketing
Developing new media platforms: TV, internet, wireless, 3G
Growing appetite for sports
Impact of Beijing 2008 Olympics
Yao and Liu factor: developing culture of Chinese sports stars
Desire for international sports: F1, EPL, NBA, Tennis, etc.
Few viable or reliable sports marketing agencies |
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Term
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Definition
Over 300 million basketball fans in China
83% among 15—24 year old males in China are NBA fans
“NBA” is among top ten most searched word in China’s No.1 search engine– Baidu.com
Between January – August 2009, Chinese TV aired 8,046 hours of basketball according to TNS
51 TV stations carry NBA program |
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Term
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Definition
Visionary leaders and long term commitment globalization and localization
Television was a catalyst
Collaboration with cultural and sports authorities and Engagement with key stakeholders
Diverse platform for branding and marketing efforts
Preseason games, clinics and youth development and coach training programs with CBA, community activities |
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Term
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Definition
Sport’s connection to our culture makes it a lucrative business
Those who operate “the business” have an obligation to respect the connection
Sports business is at its best when it simply provides the customer the opportunity to experience something that reinforces their emotional connection to sport |
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Term
| NBA and NFL Differences in china |
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Definition
| NBA has long rooted history in China, and Chinese players, NFL needs to focus on building awareness. NBA is hugely popular already NBA now has numurous chinese corporate partners |
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Term
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Definition
| Build state of the art NBA caliber arenas, further chinese corporate sponsorship had 3 on 3 reality show. use nba cares to bring basketball to and help poorest villages |
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Term
| generally what did PBA to rebuild its brand |
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Definition
Differention and Change. Long term planning and positioning. The connection between the athlete, the Brand, and the consumer is critical to building Brand strength Establishing a Frame of Reference
for Differentiation and Similarities |
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Term
| Sports Marketing Planning in Perspective (PBA) |
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Definition
In the face of changes and current issues, a big part of sports marketing’s focus is on long-term strategic planning…
It’s all about POSITIONING! |
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Term
| Sports marketers decision making process (PBA) |
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Definition
Current performance
Performance potential
Attitude / personality
Strategic relevance of sport
Regional-ness / global-ness of sport
Brand leader potential
Local market appeal / meter
Media potential
Possible strategic / positioning angle |
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Term
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Definition
• Create a true season
• Create “appointment television”
• Dimensionalize the players
• Make noise |
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Term
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Definition
| ESPN gets 1/3 equity in exchange for long term contract, largest promo budget ever given to a league and appt tv spot |
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Term
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Definition
Membership (up 25% first year, 12% second, stagnate at (3,900 after)
• TV ratings 40% increase from 01-05. 6th biggest league on espn
• Corporate sponsorship (dennys first others followed, BPA was huge for activation up 118% in 02 82% in 03, flat after that)
• League revenue (major investment in arena, and prize $ up 140% since 2000, 2002-2005= !9% growth in revenue but now slowing. Merchandise sales, licensing deals, increased membership, ticket sales, licensing and the development of additional events are all ways to increase overall revenues.) |
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Term
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Definition
| 38% decrease in 4 year programs from 1981-2001 and 25% decrease in particpants. combined 378 programs 2 and 4 year programs were discontinued since title ix despite 10% increase in hs teams |
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Term
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Definition
| More women graduating with higher degrees or better fields. in 2001-02 44% of NCAA athletes were women and div 1-AAA (no fball) was 50-50 from 81-98 womens teams increased over 65 percent while amount of mens teams remained almost unchanged |
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Term
| PAC-12 title game deal info |
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Definition
| Big 10 got 30 mill a year from fox, but allows them to sell marketing rights and title sponsors. pac-12 will sell their own so deal will be smaller. new deal also only for 2011 game |
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Term
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Definition
| Cities= LA, Miami, Mexico city, Memphis, Paris, Moscow, Beijing, Istanbul, Milan, Baku, Incheon, Astana. Target market in us=18-35 yo hispanic males |
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Term
| Advantages of social media |
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Definition
| High ROI but more importantly companies are realizing high amounts of Impressions are key. Easy to get to target Market |
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Term
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Definition
| start season early, play games on sundays, holding back 25 of 65 games to maybe sell to nfl broadcasters, 10 game season instead of 8 |
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Term
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Definition
| started in 1986, began actively pursing sports entites last year. DI goes on road addressing core topics such as leadership, people management, customer service and interaction and brand loyalty |
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