Shared Flashcard Set

Details

SBUS 450
branding, licensing, pricing
7
Business
Undergraduate 4
03/09/2009

Additional Business Flashcards

 


 

Cards

Term

Brand Equity

Definition

Set of assets such as name awareness, loyal customers, percieved quality, and associations that are linked to a brand

Term

Brand Equity

Definition

The differential effect that brand knowledge has on consumer response to the marketing of that brand

Term

Elements of Brand Equity

Definition

Brand Loyalty

Brand Awareness

Percieved Quality

Brand Associations

Secondary Associations

Term

Brand Loyalty

Definition

Biased behavioral response expressed over time by a desicion maker with respect to one or more alternative brands out of a set of such brands

Term

Brand Awareness

Definition

General awareness of the brand in the marketplace

Term

Percieved Quality

Definition

Perceptions of the overall superiority of a brand endorsed product

Term

Brand Associations

Definition

All the thoughts held by the consumer about the brand

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