Term
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Definition
point-of-purch displays
incentives
PUSH
allowances
coop ad.ing
sales training |
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Term
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Definition
coupons
price-off deals
PULL
premiums
contests and sweepstakes
sampling and trial offers
rebates
loyalty/frequency programs
phone and gift cards |
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Term
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Definition
trade shows
premiums
incentives
loyalty/freq. prog.s |
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Term
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Definition
items offered free, or at a reduced price, with the purchase of another item.
FREE: provides consumers with an item at no cost; the item is either inc'd in the pkg of a purch'd item or mailed ot the consumer after proof of purchase is verified.
SELF-LIQUIDATING: req's a consumer to pay most of hte cost of the item received a sa premium; particularly effective iwth loyal customers. |
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Term
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Definition
| sales promo directed at the TRADE help push a brand into the distribution channel until it ultimately reaches the consumer. |
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Term
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Definition
merch allow: fre products packed with regular shipments
slotting fees: bout shelf space/placement
bill-back allowances: $ to retailers for ad.ing or in-store displays |
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Term
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Definition
| used to reinforce or supplement a msg being dlvr'd via some other media vehicle; ex adidas outdoor signage supporting print campaign |
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