Term
| Integrated marketing communications |
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Definition
| coordindation of promotion and other marketing efforts for maximum informational and persuasive impact |
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Term
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Definition
| A sharing of meaning through the transmissionof information |
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Term
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| A person, group, or organization with a meaning it tries to share with a receiver or an audience |
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Definition
| the individual, group or organization that decodes a coded message |
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Definition
| converting meaning into a series of signs or symbols |
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| the medium of transmission that carries the coded message from the source to the receiver |
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Definition
| converting signs or symbols into concepts and ideas |
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| anything that reduces a communications clarity and accuracy |
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Definition
| the receiver's response to a decoded message |
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Term
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| the limit on the volume of information a communcication channel can handle effectively |
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Definition
| communication to build and maintain relationships by informing and persuading one or more audiences |
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Term
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| demand for a product category rather than for a specfic brand |
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Definition
| promotion that informs consumers about a new product |
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| demand for a secific brand |
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Term
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| a combination of promotional methods used to promote a sepecific product |
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| communicating through the movement of head, eyes, arms, hands, legs or torso |
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| communicating by varying the physical distance in face ot face interactions |
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| communicating through touching |
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Term
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Definition
| promoting a product only to the next institution down the marketing channel |
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Definition
| promotng a product directly to consumers to develop strong consumer demand that pulls products through the marketing channel |
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Term
| word of mouth communications |
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Definition
| personal informal exchanges of communication that customers share with one another about products, brands, and companies |
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Term
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Definition
an attempt to gain acceptance for a product through word of mouth communications |
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Term
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Definition
| a strategy to get internet users to share ads and promotions with their friends |
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