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Definition
| Initiates the process by having a thought or an idea that he or she wishes to transmit to some other entity. |
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Definition
| Refers to the activity that a source goes through to translate thoughts and ideas into a form that may be perceived by the senses. |
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| The actual physical product that the source encodes. |
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Definition
| The way the message tracels to the receiver. |
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Definition
| Process is the opposite of the encoding process. It consists of activities that translate or interpret physical messages into a form that has eventual meaning for a receiver. |
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Definition
| The target of the message-its ultimate goal. |
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Definition
| Refers to those responses of the receiver that shape and alter the subsequent messages of the source. |
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Definition
| Anything that interferes with the delivery of the message. |
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Term
| Interpersonal Communication |
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Definition
| When one person (or group) is interacting with another person (or group) without the aid of a mechanical device. |
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| Machine-assisted Interpersonal Communication |
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Definition
| Combines characteristics of both the interpersonal and mass communication situations. |
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Definition
| The process by which a complex organization with the aid of one or more machines produces transmits public messages that are directed at large, heterogeneous and scattered audiences. |
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Definition
| A single component of the mass media, such as a newspaper, radio station, TV network, or magazine. |
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Definition
| The channels used for mass communication. |
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Definition
| Any person (or group) who has control over what material eventually reaches the public. |
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Definition
| A vision of one company delivering every service imaginable. |
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Definition
| Occurs when owners of several media properties in one market combine their separate operations into a single effort. |
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Term
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Definition
| Combining the functions of two or three devices into one mechanism. |
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Definition
| The process whereby access to a product or a service is given directly to the consumer. |
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Term
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Definition
| A model or pattern used to analyze something. |
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Term
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Definition
| Emphasizes the way that audiences use mass communication and the benefits people receive from media consumption. |
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Term
| Critical/cultural Approach |
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Definition
| Examines the underlying power relationships in media exposure and stresses the many meanings and interpretations tha audience members find in media content. |
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Term
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Definition
| Looking through a close-up lens at the individual receivers of the content, the audiences, and ask them to report on how they use mass media. |
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Term
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Definition
| Look through a wide-angle lens to consider the functions performed by the mass media for the entire society. |
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Term
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Definition
| What we popularly call the news and information role of the media. |
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Term
| Instrumental Surveillance |
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Definition
| The transmission of information that is useful and helpful in everyday life. |
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Term
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Definition
| An important factor in determining which news medium people find the most believable. |
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Term
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Definition
| The fact that certain individuals or issues receive media attention means that they achieve a certain amount of prominence. |
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Term
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Definition
| The ways an individual comes to adopt the behavior and values of a group. |
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Term
| Uses-and Gratifications model |
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Definition
| Posits that audience members have certain needs or drives that are satisfied by using both nonmedia and media sources. |
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Term
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Definition
| Discussing or talking about a TV program or current movie or latest song. |
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Term
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Definition
| Viewers that develop feelings of kinship and friendship with media characters. |
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Term
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Definition
| A complex concept that refers to the common values, beliefs, social practices, rules and assumptions that bind a group of people together. |
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Term
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Definition
| The object of analysis. They can be traditional media content such as TV programs, films, ads, and books, or they can be things that do not fit into the traditional category, such as shopping malls, t-shirts, dolls, video games, and beaches. |
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Term
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Definition
| The interpretations that audience members take away with them from the text. |
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Term
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Definition
| Texts have many meanings. |
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Term
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Definition
| A specific set of ideas or beliefs particularly regarding social and political subjects |
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Definition
| Has to do with power relationships and dominance. |
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Definition
| The media function that addresses the individual need to affiliate with others. |
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Term
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Definition
| A release of pent-up emotion or energy |
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Term
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Definition
| The mass media are able to join different elements of society that are not directly connected. |
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Term
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Definition
| Occurs when the media inform us about threats from terrorism, hurricanes or volcanoes, depressed economic conditions, increasing inflation, or military attack. |
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Term
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Definition
| Harmful or negative consequences. |
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Definition
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Term
| Technological Determinism |
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Definition
| The belief that technology drives historical change. |
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Term
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Definition
| Career of taking photos for magazines, etc. |
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Term
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Definition
| A system that encodes information-sound, text, data, graphics, video-into a series of on-and-off pulses that are usually denoted as zeros and ones. |
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Term
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Definition
| Monitoring offsprings by phone rather than in person. |
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Term
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Definition
| Cell phones have changed our cultures conception of time. If you are in contact can you be late? |
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Term
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Definition
| Openly supported a political party, or a cause. |
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Term
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Definition
| Congress shall make no law... abridging the freedom of speech, or the press. |
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Term
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Definition
| Sell daily apers for a penny. |
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Term
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Definition
| Paper with death, dishonor and disaster in it. |
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Term
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Definition
| Characterized by two features: They were tabloids and they were richly illustrated with photographs. |
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Term
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Definition
| Printed on a page that was about one-half the size of a normal newspaper page. |
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Term
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Definition
| The amount of news that can be printed in one edition. Online newspapers have no such thing. |
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Term
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Definition
| The number of companies delivered to newsstands and vending machines and to subscribers. |
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Term
| Joint-operating agreement |
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Definition
| Formed under approval of by the Justice Department, to maintain two newspapers in a city when otherwise one would go out of business. |
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Term
| Audit Bureau of Circulations |
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Definition
| Best known feedback system for newspapers. |
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Term
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Definition
| The magazine that embrassed the general crusading spirit of the press spilled over on to the pages of leading magazines of the late 1800's and early 1900's. |
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Term
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Definition
| Readers pay to receive the magazine, either through a subscription or at the newsstand. |
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Term
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Definition
| Set specific qualifications for those who are to receive the magazine. |
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Term
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Definition
| A plan or blueprint of the pages for the upcoming issue that shows the contents in their proper order. |
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Term
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Definition
| The number of buyers guaranteed by the magazine and is also the number that the magazine uses to compute its advertising rates. |
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Term
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Definition
| Those people who subscribe to the magazine or buy it at the newsstand. |
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Term
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Definition
| Those people who pick up a copy at the doctor's office at work, on the road and the like. |
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Term
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Definition
| Provides data on the total audience for magazines. |
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Definition
| Digital version of books. |
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Definition
| Machine that downloads and prints books. |
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Term
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Definition
| Sales to book clubs, foreign rights, paperback rights and reprinted permission. |
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