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| This term refers to the idea that there are multiple, but not limitless, meanings of a text |
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| A natural context of persons, events, objects, relations, and an exigency that strongly invites an utterance |
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| This concept is often translated to mean opinion or belief |
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| Includes all the tools we use to extend or support our mental powers |
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| This type of claim is based on opinion and cannot be objectively "proven" |
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| This term refers to the timeliness, or the opportune moment for speech |
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| This term refers to the movement of our attention between concentration and reflection |
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| The idea that rhetoric is an art, a potentially subversive craft that involves a dynamis and set of transferable strategies dependent on situation and purpose |
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| This term has an array of meanings, often being used to refer to reason, speech, word, voice, etc |
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| this type of polysemy is where the author/rhetor presents a text that can be interpreted differently by different groups, ultimately manipulating opposing groups to identify with the same text |
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| This is a "fact" that is contested in the argument, if there is disagreement as to the statement's validity it is this type of claim |
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| The idea that there is a shared understanding of the meaning of the text, but varying valuations of that meaning |
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| this term refers to "practical wisdom" |
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| This type of rhetoric is considered to be "rhetoric of the everyday" |
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| This theorist argues that rhetoric is situational, and the situation controls the rhetorical response |
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| The concept of two opposing sides (or truths) in an argument |
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| This theorist argues that situations obtain their character from the rhetoric which surrounds them or creates them |
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| The idea that although we are different/divided, we are similar in significant ways |
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| According to Lanham, in an information society, this is short in supply |
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| this term is often discussed as doxa's opposite |
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| Burke argues that this term is the key to rhetoric rather than 'persuasion' being the key to rhetoric. He argues that 'persuasion' is in fact a part of this term |
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Definition
This term has an array of meanings, often being used to refer to reason, speech, word, voice, etc
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| This is part of the chain of reasoning in an argument, often it is "implicit" |
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| Character created through discursive performance |
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Techne- dyamic and building
vs humanist education which wishes to transcend values |
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| ideologies are built in the information age, economy of attention, oscillatio |
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| Paperless chase, good at getting something specific but not grasping the larger picture |
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| internet does NOT help us learn, cognitive load, working memory to solve complex problems alone |
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| ask specific questions in order to gain a specific point or answer |
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| absolute truth regardless of culture, emotion, time, place- sees rhetoric as manipulation, doesn't agree with Sophistic ideas |
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| persuasion (ethos, pathos, logos) A so C because of B |
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| doxa (common belief or opinion) narrow versus broad (multiple POV vs common beliefs), fact value and policy, Toulmin (ethymemes) |
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| agrees with Sophists about capturing the right moment (kairos, prepon, dynaton) |
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| understanding the audience, know the appropriate time and opportunity, reading the situation correctly |
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| power and awareness of possibility, the hope of new |
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| agrees with sophists, wishes to produce action in the world, rhetoric is a discourse that changes reality, agency is with the audience |
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| urgent problems or crisis |
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| limit decisions and actions |
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| meaning is not in events facts or people, rhetoric makes meaning, meaning located in rhetoric, consciousness and how it is understood from first person perspective |
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| polysemy and polyvalence, 3 types of polysemy |
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| utterance or text can have many possible meanings |
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| audience members share an understanding of denotative (dominant) meaning of a text, but disagreement about to value meaning |
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| twisting a message, individual power |
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| getting opposite people to agree with rhetoric, agency is in the rhetor |
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| many situations and oppositions in the world, critics have multiple meanings, critics have agency |
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