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Definition
business that sells products/services links manufacturers to consumers |
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Definition
| set of firms that make/deliver goods |
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buying taking title to storing handling goods *Large quantities RESELL to retailers, industries, business users |
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Definition
| firm performs more than one set of activities in the supply chain |
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Definition
retailer performs some distribution and manufacturing activities ie: operating warehouse or designing private label |
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Definition
manufacturer undertakes retailing activities ie: Ralph Lauren operating own retail stores |
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Term
| How do Retailers create value? |
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Definition
Provide assortment of products/services break bulk hold inventory provide services |
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Term
| Environmental factors of Retailing |
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Definition
1)Macroenvironment - technological - social - ethical/legal/political 2)Microenvironment -competitors -customers |
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Term
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Definition
Customer Service Location Merchandise Assortments Pricing Communication Mix Store Designs/Displays |
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