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Retail Marketing Exam 3
Chapter 17
13
Marketing
Undergraduate 3
12/09/2012

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Cards

Term
Primary objective of store design
Definition
implementing the retailers strategy
Term
Objectives of store design
Definition
-Meets the needs of the target market
-Builds sustainable competitive advantage
-Displays the store's image
Term
Types of store layouts
Definition
Grid
Racetrack
Free form
Term
Grid layout
Definition
Easy to locate merch
Does not encourage customers to explore stores
-Limited site lines to merch
Allows more merch to be displayed
Cost efficient
Used in grocery, discount and drug stores
Term
Racetrack Layout
Definition
-Loop with a major aisle that has access to departments
-Draws customers around the store
-Provides different viewing angles of merch and encourage exploration, impluse buying
-Used in department stores such as Penny's, Kohls
Term
Free Form (Boutique) Layout
Definition
Fixtures and aisles arranged asymmetrically
Provides an initmate, relaxing environment
Pleasant relaxing ambiance doesn't come cheap
Inefficient use of space
More susceptible to shoplifting
Used in specialty stores and upscale department stores
Term
Usage of signs
Definition
Location
Category Signs
Promotional Signs
Point of Sale
Lifestyle signs
Term
Prime locations for merch
Definition
Highly trafficked areas
Highly visible areas
Term
Impulse Merch
Definition
Front of the store or highly trafficked areas
Term
Demand/Destination merch
Definition
Back left-hand corner of the store
Term
Special Merch
Definition
Lightly trafficked areas
Term
Adjacencies
Definition
cluster complimentary merch next to each other (Shirts, Ties)
Term
Store atmosphere
Definition
Color
Scent
Lighting
Music
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