Term
| Primary objective of store design |
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Definition
| implementing the retailers strategy |
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Term
| Objectives of store design |
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Definition
-Meets the needs of the target market
-Builds sustainable competitive advantage
-Displays the store's image |
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Term
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Definition
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Term
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Definition
Easy to locate merch
Does not encourage customers to explore stores
-Limited site lines to merch
Allows more merch to be displayed
Cost efficient
Used in grocery, discount and drug stores |
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Term
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Definition
-Loop with a major aisle that has access to departments
-Draws customers around the store
-Provides different viewing angles of merch and encourage exploration, impluse buying
-Used in department stores such as Penny's, Kohls |
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Term
| Free Form (Boutique) Layout |
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Definition
Fixtures and aisles arranged asymmetrically
Provides an initmate, relaxing environment
Pleasant relaxing ambiance doesn't come cheap
Inefficient use of space
More susceptible to shoplifting
Used in specialty stores and upscale department stores |
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Term
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Definition
Location
Category Signs
Promotional Signs
Point of Sale
Lifestyle signs |
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Term
| Prime locations for merch |
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Definition
Highly trafficked areas
Highly visible areas |
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Term
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Definition
| Front of the store or highly trafficked areas |
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Term
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Definition
| Back left-hand corner of the store |
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Term
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Definition
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Term
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Definition
| cluster complimentary merch next to each other (Shirts, Ties) |
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Definition
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