Term
| Evaluating Performance for retailing |
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Definition
Return on Assets
Stock Growth
Benchmark
-Improvement
-Performance relative to competitors |
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Term
| What is the most important performance measure |
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Definition
| ROA- because it shows how much money the retailer is making on their investments |
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Term
| The selection of a location type needs to be consistent with retailers strategy by: |
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Definition
| Shopping behavior (Convenience, comparison, specialty) |
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Term
| Spending Potential Index: |
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Definition
| average amount spent on a product or service by a household in a specific trade area |
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Term
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Definition
| how far a customer will travel to your retail store |
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