Term
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Definition
| the % of customers that will enter a retail store or access a Web site and then buy a product at the store or web site |
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Term
| Multiattribute attitude model |
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Definition
| based on the notion that customers see a retailer, a product, or a channel as a collection of attributes or characteristics |
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Term
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Definition
| a postconsumption evaluation of how well a store or product meets or exceeds customer ecxpectations |
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Term
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Definition
| Customer likes buying a specific brand and will change retailers to buy the brand |
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Term
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Definition
| Customer will switch brands if the retailer switches merchandise |
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Term
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Definition
| customers who like a store so much that they will regularly share their experience with friends and family |
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Term
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Definition
| a group of customers whose needs are satisfied by the same retail mix because they have similar needs |
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Term
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Definition
| means that the retailer should know what to do to satisfy needs for the consumers in the segment |
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Term
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Definition
| Means that the retailer is able to determine which customers are in the market segment |
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Term
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Definition
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Term
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Definition
| means that the retailer can target promotions and other elements or the retail mix to consumers in the segment |
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Term
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Definition
| to group customers seeking similar benefits |
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Term
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Definition
| uses mutiple variables to identify customers in the target segment according to their benefits sought, lifestyles and demographics |
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