Term
| Business shopper research |
|
Definition
| application of the scientific method in searching for the truth about business phenomena |
|
|
Term
| Shopper reasearch process includes: |
|
Definition
1.idea and theory development
2. problem definition
3. searching for and collecting data
4. analyzing data
5. comunicating findings |
|
|
Term
| Business/shopper research is: |
|
Definition
1. not intuitive- must do work to figure if true
2. accuarte/objective
3. relevant to all apsects of business
4. limited by one's def. of business |
|
|
Term
| Applied Business Research |
|
Definition
-address a specific business decision
ex: should mcd's add pasta to menu? |
|
|
Term
| Basic (pure) Business research: |
|
Definition
-no specific design
-doens't address needs of specific organization
-attempts to expand the li,its of general knowledge
-Ex: do consumers exerpeince dissonance in low-involvement sit. |
|
|
Term
Scientific Method
steps involved |
|
Definition
-use empirical evidence (facts from experiments)
1.Prior KNowlege/observation
2. Hypothesis
3. Test
4. Conclusion
|
|
|
Term
| 3 types of business orientations |
|
Definition
1. product oriented
2. production
3. marketing
see slides |
|
|
Term
| 4 stages of the decision making process |
|
Definition
1. ID problem/opportunity
2. Diagnose/assess problems
3. Select/do course of action
4. Evaluate course of action |
|
|
Term
| Performance monitoring research |
|
Definition
-provides feedback for evaluation and controls of business activity
ex: nordy daily sales goals |
|
|
Term
| When do you need business research? |
|
Definition
depends on:
1. time constraint
2. availabilty of data
3. nature of ?
-some ? don't need to be answered
4. benefit vs/ cost |
|
|
