Term
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Definition
| principle of self-determination or respect for the values and decisions of others |
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Term
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Definition
| states that it is wrong to intentionally inflict harm on another person |
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Term
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Definition
| states that one has a positive obligation to remove existing harms and to confer benefits on others |
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Term
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Definition
| when an agency hires a research consultant to do work for them and only them |
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Term
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Definition
| provides research results to anyone who pays |
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Term
| agencies are interested in 4 types of syndicated information |
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Definition
-target audience media usage and demographics
- media ratings
-advertising expenditures
-consumer trends
-media ratings |
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Term
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Definition
| optimum match point between 1) an insight into a group of consumers AND 2) an insight into what brands are marketing and advertising |
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