Term
| _____ research is the most common type of descriptive research |
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Definition
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Term
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Definition
| a survey which obtains responses from the entire population |
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Definition
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| a self-reported instrument that is generally mailed or handed to the respondent to complete with no help from the researcher |
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| Administered questionnaire |
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Definition
| respondents are directly given the questionnaire |
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| Distributed questionnaire |
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Definition
| questionnaire is mailed or electronically delivered |
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| Ways to find survey instruments |
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Definition
Trial and error
Articles
Computer literature searches
Mental measurements yearbook |
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Term
| Characteristics of questionnaires |
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Definition
Determine the objectives
Delimit the sample
Construct the questionnaire
Conduct a pilot study |
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Term
| Each question should have these three attributes |
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Definition
| focus, brevity, simplicity |
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| Questions should be worded so they're not |
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Definition
| ambiguous, biases, or misleading |
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| Level of wording should be |
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| appropriate for the intended respondents |
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Definition
shorter questions are better
place easy to answer questions first
sensitive questions should be near the end |
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Definition
standard answers provided
easy to code and score
facilitates answering sensitive questions
may make for a long questionnaire |
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respondent may answer as they choose
exploratory
preferable for complex questions
may be difficult to code and score |
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| Appropriate of questionnaire |
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Definition
| validity and reliability of the questionnaire should be determined before it is administered |
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| Things to consider with questionnaire distribution |
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Definition
controlling costs
high return rate
cover letter
appropriate timing of mailing |
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Term
| Cover letter should explain |
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Definition
who is conducting the survey
what is the purpose
why it is important for respondents to answer
inducements for the respondents
how their confidentiality is protected
basic instructions |
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Term
| Factors affecting questionnaire response |
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Definition
cover letter
ease of return
neatness and length
inducements
timing and deadlines
follow up |
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Definition
| errors resulting from any differences between the data obtained from the sample, and the data that would have been obtained from the complete population |
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| Factors to consider when choosing a data collection method |
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Definition
demands on the research participant
costs in terms on money, energy, and time
ability of the researcher to handle the selected technique |
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Term
| Three basic techniques of data analysis |
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Definition
measurement
questioning
observation |
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| the researcher may test the research participants or apply a device to measure certain qualities |
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Definition
| the researcher may ask the research participants questions to obtain info |
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Definition
| the research may watch the research participants perform and record relevant info about them |
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| Measurement technique types |
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Definition
Physical
Cognitive
Affective |
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Term
| When looking for an instrument assess suitability such as |
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Definition
reliability
validity
objective
appropriateness to current study
ease of administration and scoring |
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Definition
rating scle
rank order scale
likert scale
semantic differential scale
structured-alternative scale |
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Term
| Semantic differential scale |
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Definition
| a scaling method designed for measuring ones image of a selected topic or concept. |
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| Structured-Alternative Scale |
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Definition
| a unique question and response format designed to reduce the tendency to provide a socially desirable answer |
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Definition
| researcher directly observes research participants |
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Definition
| research participants are filmed or video taped |
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Definition
| Ther observer participates in the research setting with the research participants, often spending considerable time in the natural setting developing field notes |
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