Term
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Definition
- causation and control
- moderate expense
- replication is possible |
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Term
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Definition
- artificial
- limited scope (too generalized?) |
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Term
| Aspects of Experiment Control |
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Definition
- experimental design
- manipulated independent variable |
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Term
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Definition
| you can, and almost have to, control everything |
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Term
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Definition
- reliability
- validity
- independent/dependent variables
- stimuli
- confounding variables (social desirability and experimental demand) |
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Term
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Definition
| principle that if other researchers replicated the CA, they would arrive at the same conclusions |
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Term
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Definition
| coders can interpret differently |
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Term
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Definition
| proves that the measure represents reality |
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Term
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Definition
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Term
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Definition
| manipulated by the IV, outcome of experiment |
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Term
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Definition
| what you show the experiment participants |
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Term
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Definition
| an item that may affect the outcome of an experiment, which is not taken into account by the experimenter |
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Term
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Definition
| the likelihood that a participant in a study will respond in a socially acceptable manner |
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Term
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Definition
| the likelihood that a participant will anticipate the purpose of the study and respond accordingly |
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Term
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Definition
| used by experimenters to shield the purpose of a study without using deception |
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Term
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Definition
One-Shot Case Study:
- a single independent variable or stimulus is observed once |
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Term
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Definition
One Group Pretest-Post-test:
a single variable (sales) is measured before and after an independent stimulus takes place |
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Term
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Definition
Static Group Comparison:
measures the effects of a stimulus on one group compared to another that recieves no stimulus (placebo) |
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Term
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Definition
Pretest-Post-test with Control Group:
Participants are randomly assigned to a group and observed. One group is then given a stimulus and the other recieves nothing and the two groups are observed again and compared. |
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Term
R O1 X O2
R O3 O4
R X O5
R O6
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Definition
Solomon Four-Group Design:
replicates the pretest-post-test with control group and includes an additional treatment group and control group that are not exposed to the pretest |
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Term
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Definition
Post-test-Only Control Group:
eliminates the pretest avoids participant fatigue and bias based on question repetition |
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Term
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Definition
| serves a label for a class or category, classification |
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Term
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Definition
| serves to rank items on some shared characteristic, provides no indication of how much more or less than – intervals b/w ranks not equal |
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Term
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Definition
| ranks items such that they have numerically equal intervals; provides + or – |
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Term
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Definition
| ranks items along equal intervals and has meaningful zero |
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Term
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Definition
- nominal
- most repeated number |
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Term
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Definition
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Term
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Definition
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Term
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Definition
| describes results of study |
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Term
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Definition
| describes how the sample is like the population |
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Term
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Definition
| chance or probability that findings are due to chance/error |
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Term
| Social Sciences Statistical Significance P-value |
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Definition
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Term
| Content Analysis Strengths |
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Definition
- summarizes info
- unobtrusive
- no recruiting people |
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Term
| Content Analysis Limitations/Weaknesses |
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Definition
- researcher bias (need multiple coders)
- can't make claims a/t what content is DOING to people |
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Term
| Coder categories should be.... |
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Definition
| mutually exclusive and exhaustive |
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Term
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Definition
| 80% agreement among coders |
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Term
| Is content analysis qualitative or quantitative? |
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Definition
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Term
Legal Case Citation:
1NY Times vs. Sullivan, 2403 3U.S. 4713 |
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Definition
1) Name
2) Volume
3) Publication
4) Starting page # |
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Term
| Primary Sources in Legal Context |
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Definition
- US Code
- Code of Federal Regulations
- Case Reporters |
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Term
| Secondary Sources in Legal Context |
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Definition
- legal dictionaries/encyclopedias
- law review articles (journals)
- treatises |
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Term
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Definition
- collecting deep info a/t a specific situation
- the opportunity for multiple perspectives on the phenomenon |
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Term
| Case Studies Disadvantages |
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Definition
- time consuming
- expensive
- limited capacity to generalize results
- reliability of conclusions
- researcher bias |
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Term
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Definition
- used when you are in a natural environment
- activity must be observable
- can be covert, participant observer, overt
- must know what to measure (duration of gaze, etc.) |
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Term
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Definition
| when people are being observed, they tend to act differently |
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Term
| Characteristics of Focus Groups |
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Definition
- 6-12 people
- commonalities b/w group members
- semi-structured
- most common qualitative method
- discussion sparks ideas
- body language |
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Term
| Characteristics of Interviews |
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Definition
- Semi-structured
- One on one
- Probing/depth of information
- Lower social desirability
- Less “cross talk” – not talking amongst others, latching on to others’ ideas |
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Term
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Definition
| research examining written and verbal language uses |
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Term
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Definition
| research that focuses on the storylines, characters, plots, conflicts, action, and the values and morals that make up media content |
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Term
| Institutional Review Board |
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Definition
- also known as an ethics committee
- protects the rights of research subjects |
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