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| packaging with preformed plastic molds surrounding items arranged on cardboard |
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| any paid form of nonpersonal presentation and promotion |
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| circular illustration of the relationships between colors |
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| independent businesses that specialize in developing and crafting ads |
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| path a product takes from producer to final user |
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| anything of monetary value; opposite of liability |
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| final draft; presentation of ad that shows exactly how it will appear in print |
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| words, letters or numbers that represent a product or service; aka product brand |
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| nonprofit that helps produce public service ad campaigns for government agencies and other qualified sponsors |
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| right to sell a parent company's product or service |
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| process of starting and managing a business; the skills of people who risk their time and money to run a business |
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| getting the customer's agreement to buy a product |
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| name, term, design, symbol or combo that identifies a business and its products/services |
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| group of ads, commercials, promotions and activities designed as a coordinated advertising plan for a company |
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| how a nation decides to use its resources to produce/distribute goods and services |
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| located next to each other on the color wheel, share same undertones |
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| main page of a website, lets people know where they are |
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| unique symbol, coloring, lettering or design element |
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| label giving the brand name, trademark or logo |
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| uses existing brand name to promote new or improved product |
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| guidelines for good behavior; knowing the difference between right and wrong |
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| outlines strategy to turn a business idea into a reality |
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| difference in value between cost of good and its price |
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| exclusive right to reproduce or sell a work authored by an individual (music/artwork) |
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| images used in print advertising |
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| obstacles that interfere with the understanding of a message |
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| goods and services sold to other countries |
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| segmentation of a market based on where people live |
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| converts a customer's objection into a selling point |
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| process of exchanging ideas, information and feelings |
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| trade name; corporate brand |
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| phrase or symbol that promotes a company |
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| percent of total market that a company holds |
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| oppose each other on the color wheel, create high contrast |
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| sketch; shows general arrangement & appearance of finished ad |
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| struggle between businesses for the same customers |
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| legal authorization which allows another company to use its brand for a fee |
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| matching a product's characteristics to a customer's needs and wants |
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| visual and artistic aspects of presenting a product |
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| goods and services sent to other countries |
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| selling message of a written advertisement |
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| captures readers' attention and entices them to read the ad |
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| institutional advertising |
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| creates a favorable image for a company and fosters goodwill in the marketplace |
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| company's standing in relation to competition |
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| dividing a market by characteristics to get a target market |
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| gives info about the product (use, care, performance) |
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| amount of goods/services that consumers are willing and able to buy at various prices |
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| stats that describe a population |
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| type of brand mark with human characteristics |
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| developing, promoting and distributing products to satisfy customers' wants and needs |
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| exists when the supply equals demand |
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| sustained increase in a country's prices that devalues its currency |
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| physical development of a country |
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| graphic elements (photos/drawings) used in ads |
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| formal document stating a company's goals, objectives and strategies |
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| amount of goods stored by a business (raw materials, packaging, finished goods) |
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| debt owed by a business; opposite of an asset |
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| item priced at cost or lower to draw customers into a store |
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| target a specific group of customers rather than mass audience |
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| plan, organize and control all available resources to reach company goals |
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| use of a single marketing plan for all customers |
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| all potential customers who share common needs and wants and also have the ability and will to buy a product |
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| chartered by the state, operates apart from the owner |
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| specialized vocabulary in a particular field |
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| resources/factors of production |
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| land, labor, capital, entrepreneurship |
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| closely related products that are manufactured or sold by a business |
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| creates a favorable image for a business, helps advocate for change |
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| a business must satisfy customer needs and wants to make a profit |
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| concerns a customer has for buying a product |
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| product, place, price, promotion |
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| container or wrapping that protects a product |
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| two or more people agree to be jointly responsible for a business |
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| when supply exceeds demand |
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| value of money for a good or service |
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| obtained directly from marketing research; consumer information |
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| newspapers, mail, billboards, etc. used in advertising |
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| all marketing activities (other than personal selling, advertising and public relations) used to stimulate purchasing and sales |
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| good or service monetary value and satisfies customers needs and wants |
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| business owned and operated by one person |
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| brand name/mark or trade name/character given protection by the government |
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| possibility of financial loss in relation to potential for earnings |
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| geographical area from which a business draws its customers |
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| people identified as most likely to become customers |
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| sales promotion activities designed to get support for a product from businesses |
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| all products that a company sells to the public |
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| means used to convey advertising messages to the public |
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| exclusive control over a product or the means of producing it |
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| any form of communication used by a business to inform, persuade or remind |
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| right to make, use or sell an invention for up to 20 years |
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| placing positive newsworthy info about a business or product to inform the public |
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| help influence a target market |
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| outlet through which products are sold |
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| introduction, maturity, growth, decline |
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| number of items that are offered in each product line |
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| inexpensive but useful items featuring a name or logo that are given away |
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| when demand exceeds supply |
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| quantity of goods and services that producers will provide at a variety of prices |
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