Shared Flashcard Set

Details

Quiz 1
8-71 thru 9-15
15
Communication
Undergraduate 3
09/15/2014

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Cards

Term
Two primary components where advertising functions best
Definition
centralized exchange, supply surpasses demand
Term
centralized exchange
Definition
one person manufacturing and selling products. -- converts to decentralized
Term
Post civil war factors that laid foundation for advertising
Definition
education, democratic ideals, industrial revolution, print proliferation, coast to coast transportation, and growing middle class
Term
Industrial Revolution
Definition
contributed to blossoming of IMC
Term
Emergence of brands
Definition
quaker, gerber, borders milk, kodak, sears, maytag
Term
Bordens Milk
Definition
elsie the cow
Term
Greeks
Definition
clay tablets, town criers -- shout out headlines started in Greece
Term
Roman
Definition
terra cotta signs 1st outdoor (side of building) -- painted on the side of the building
Term
France
Definition
1st sales promotion -- used town criers to do wine sampling
Term
London
Definition
1st outdoor posters -- "HOARDING" to identify inns/taverns
Term
4 periods of advertising
Definition
pre marketing era, mass communications era, research era, interactive era
Term
Premarketing Era
Definition
B.C. to 1600s. table, signs, criers
Term
Mass Communications Era
Definition
1700s to Early 1900s NPs 1830s, Mags 1840s, Radio 1920s
Term
Research Era
Definition
1920s to 1990s, demographic targeting, consumer behavior
Term
Interactive Era
Definition
Internet, cell phone, etc. NOW
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