Term
| Two primary components where advertising functions best |
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Definition
| centralized exchange, supply surpasses demand |
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| one person manufacturing and selling products. -- converts to decentralized |
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Term
| Post civil war factors that laid foundation for advertising |
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Definition
| education, democratic ideals, industrial revolution, print proliferation, coast to coast transportation, and growing middle class |
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Definition
| contributed to blossoming of IMC |
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Definition
| quaker, gerber, borders milk, kodak, sears, maytag |
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Definition
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Definition
| clay tablets, town criers -- shout out headlines started in Greece |
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Definition
| terra cotta signs 1st outdoor (side of building) -- painted on the side of the building |
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Definition
| 1st sales promotion -- used town criers to do wine sampling |
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Definition
| 1st outdoor posters -- "HOARDING" to identify inns/taverns |
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Term
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Definition
| pre marketing era, mass communications era, research era, interactive era |
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Term
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Definition
| B.C. to 1600s. table, signs, criers |
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Term
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Definition
| 1700s to Early 1900s NPs 1830s, Mags 1840s, Radio 1920s |
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Term
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Definition
| 1920s to 1990s, demographic targeting, consumer behavior |
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Term
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Definition
| Internet, cell phone, etc. NOW |
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