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Quantitative Statistics Mid-Term
Emprirical Research, T-tests, Correlation, Theory
65
Communication
Undergraduate 3
10/21/2013

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Term
What is Empirical Research?
Definition
A way of gaining knowledge by means of direct and indirect observation or experience.
Term
What is Empirical Evidence?
Definition
Empirical evidence is the record of one's direct observations or experiences.
Term
What is Social Construction?
Definition
The belief that social reality is an intersubjective construction that is created through communication.
Term
What is it to be Objective?
Definition
Attempting to create knowledge by examining facts through the scientific method without distorting the finding s by personal feelings, prejudices, and interpretations.
Term
Definition of Theory
Definition
A scientific suggestion based on strong evidence and logical reasoning.
Term
Difference between a cross-sectional and longitudinal study
Definition
Cross-sectional studies observe subjects at one point in time, while longitudinal studies observe subjects over a long period of time.
Term
What makes an experiment an experiment?
Definition
True Experiments involve
A Control Group
An Experimental Group
(Treatment condition)
Random Assignment to these groups
Term
What is Inductive Reasoning?
Definition
Moving from the particular to the general.

Inductive reasoning is probabilistic; it only states that, given the premises, the conclusion is probable.
Term
What is Deductive Reasoning?
Definition
Moving from the general to the specific.

Example:

1. All men are mortals.

2. Aristotle is a man.

3. Therefore, Aristotle is mortal.
Term
How do we define variables?
Definition
Conceptionalization

Operationalization
Term
What are Indicators of Variables?
Definition
Things that indicate the presence or absence of our concept.

Example:
Indicators for Communication Apprehension
Nervousness
Butterflies in Stomach
Worry
Speechlessness
Term
What are Dimensions of Variables?
Definition
Subgroups of indicators

Example:
Communication Apprehension
Cognitive Dimension
Physical Dimension
Behavioral Dimension
Term
What are Conceptualizations of Variables?
Definition
Refinement and specification of abstract concepts.

Conceptualizations are working agreements.
Not the same as dictionary definition.
May vary from study to study.
Term
What is Operationalization of Variables?
Definition
Development of specific research procedures that will result in empirical observations representing those concepts in the real world.

How will you measure your concept?

Measurement
Careful deliberate observations for the purpose of describing objects and events in terms of the attributes composing a variable.
Term
3 things that allow us to know there's a causality
Definition
Temporal Presidence

x has to be related to y

Can't be any thing between x & y
Term
What should be the relationship between variables and the hypothesis?
Definition
Hypotheses must contain at least two premises

Hypotheses pose a relationship between these variables

This relationship must be falsifiable
The hypothesis must be written such that it is possible to make a contradictory observation.
Term
Directional Hypothesis
Definition
Proposes a relationship AND a specific direction for that relationship.
Term
Correlational Hypothesis
Definition
In healthy adults, increasing romantic kissing reduces perceived stress.
Term
Difference Hypothesis
Definition
Female partners use fewer negative control strategies with depressed partners than male partners use.
Term
Non-directional Hypothesis
Definition
Propose a relationship but do not predict a specific direction.

Sometimes called research questions.
Term
What are the Principles of the Belmont Report?
Definition
Respect for persons

Beneficence

Justice
Term
Respect for persons (Belmont Report)
Definition
Individuals are autonomous agents

Persons with diminished autonomy are entitled to protection
Children
Mentally Disabled
Prisoners
Term
Beneficence (Belmont Report)
Definition
Researchers are obligated to secure participants well-being
Do Not Harm
Maximize benefits and minimize harms
Term
Justice (Belmont Report)
Definition
Fairness in the distribution of risks and benefits

Examples of Injustice
Research on Poor Ward patients while the benefits were primarily for private patients
Research on Nazi Concentration Camp Prisoners
Term
Types of Validity
Definition
Measurement Validity
Content Validity
Criterion Validity
Construct Validity
Term
Definition of Measurement Validity
Definition
The measure accurately reflects the concept it intends to measure.
Term
Definition of and Types of Content Validity
Definition
  • Does the measure cover the range of meanings of dimensions included within the concept?
  • Includes:
    • Face Validity
    • Expert Panel Validity
Term
Face Validity?
Definition
  • Does a given measure "on it's face" represent the conceptualization of the variable
Term
Expert Panel Validity
Definition
  • Using expert opinion to decide if the measure represents the conceptualization of the variable
    • Experts might
      • Evaluate the measure post-construction
      • Help create the measure
Term
What are the Types of Criterion Validity?
Definition
  • Predictive Validity
  • Concurrent Validity
Term
What is Predictive Validity?
Definition
  • Does the measure predict future behavior?
Term
What is Concurrent Validity?
Definition
  • Do participants scores on the measure reflect scores on similar measures
Term
What are the Types of Construct Validity?
Definition
  • Convergent Construct Validity
  • Discriminant Construct Validity
Term
What is Convergent Construct Validity?
Definition
Measure is positively correlated with theoretically related variables
Term
What is Discriminant Construct Validity?
Definition
Measure is negatively correlated with theoretically different variables
Term
What is Measurement Reliability?
Definition
Would the same technique applied twice to the same object yield the same result each time
Term
What are the Reliability Techniques studied in class?
Definition
  • Test-Retest
  • Internal Consistency
    • Split-half reliability
    • Item-total reliability
  • Reliability Coefficient
Term
What is Test-Retest Reliability?
Definition
Consistency in results suggests accuracy of scale
Term

What is Split-half reliability?

(Part of Internal Consistency Reliability)

Definition
  • Randomly choose two subsets of items
  • Subset should be highly correlated
Term

What is Item-total reliability?

(Part of Internal Consistency Reliability)

Definition
  • Scores on individual times should positively correlate with the total scores on the scale
Term
What are Reliability Coefficients?
Definition
  • Can capture the correlation between items with a reliability coefficient
    • Most common is Cronbach's alpha
      • Ranges from 0.00 - 1.00
      • Researchers hope to produce values close to 1.00
      • General cutoff for reliability is .70
Term

True Experimental Design

 

(Experimental Designs)

Definition
  • True Experiments involve
    • A Control Group
    • An Experimental Group
    • Random Assignment to these groups
Term
What is the Double-Blind Experiment?
Definition
Participants and Research Assistants do not have knowledge of whether a participant is in the control or experimental group
Term
Design Notation
Definition
  • X
    • Introduction of the Independent Variable (IV)
    • The Experimental Treatment
  • O
    • Observation of a Dependent Variable (DV)
  • R
    • Random Assignment
Term

Pretest-Posttest Control Group Design

(Experimental Designs)

Definition

R    O1        X      O

R    O3                O4

Term

Posttest Only Control Group Design

(Experimental Designs)

Definition

R           X        O

R                      O2

Term

Solomon Four-Group Design

(Experimental Designs)

Definition

R    O1        X      O

R    O3                 O4

R                  X       O

R                           O6

Term
What is a Quasi-Experimental Design?
Definition
  • Experiments that lack full experimental control
  • Typically involve some type of comparison group
    • But the comparison group is not randomly assigned
Term

The Time Series Design

 

(Quasi-Experimental Designs)

Definition

 O1 O2 O3 O4 X O5 O6 O7 O8

Term

Nonequivalent Control Group Design

 

(Quasi-Experimental Designs)

Definition

O1   X  O2

O3    O4

Term

Multiple Time Series Design

 

(Quasi-Experimental Designs)

Definition

O1 O2 O3X O4 O5 O6

O7 O8 O9     O10 O11 O12

Term
What are the Participant-related Threats to Validity?
Definition
  • The Hawthorne Effect/The Placebo Effect
  • Maturation
  • Experimental Mortality
Term
Selection Bias
Definition
  • Threat to validity that occurs when participants are not selected randomly
  • Happens when intact groups are used to conduct studies
  • Differences found at the end of the study may be the result of initial differences between the groups and not the program being studied
Term
What is External Validity?
Definition
External Validity is concerned with the ability to generalize the study results to other groups and settings beyond those in the current experiment
Term
What is the Maturation Effect?
Definition
Occurs when there are changes seen in subjects because of the time that has elapsed since the study began and which may not be the results of any program effects.
Term
What is Mortality Effect?
Definition

A threat to internal validity from an reduction in effectiveness of study participants

 

  • If a participant drops out or dies that was randomly assigned it changes the validity of the study
Term
Hawthorne Effect
Definition

When participants' attitudees towards being involved in a study affect the way they behave

 

(Named after the study where they changed the brightness of the lights in the work room, done at Hawthorne Plant of Western Electric Company in Chicago)

Term
What are the Differences Between Quantitative and Qualitative Research?
Definition
  • Quantitative Research
    • Reality is Objective
    • Generalizable explanations of behaviors
    • Fixed hypotheses
  • Qualitative Research
    • Reality is Subjective
    • Unique explanations of behaviors
    • Evolving hypotheses
Term
Definition of Theory
Definition
  • Simply a generalization about a phenomenon
  • An explanation of how or why something occurs
Term
Definition of Variable
Definition
  • Something that varies, is manipulated, controlled and measured
  • Anything that has two or more values to it, & opposite a constant
Term
Difference between Open-Ended and Close-Ended Questions
Definition
  • Open-ended questions:  Questions in which the respondent is asked to provide his or her own answers
    • Gives way for bias and misunderstanding on the part of the researcher
  • Closed-ended questions:  Survey questions in which the respondent is asked to select an answer from a list provided by the researcher
    • Greater uniformity of responses and more easily processed than open-ended questions
Term
Types of Closed-Ended Questions
Definition
  • Contingency
    • "Skip 2" questions or referral questions
  • Matrix
    • Categories range from "strongly disagree" to "strongly agree"
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