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Quantitative Midterm
Quantitative statistics for Communication
73
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Graduate
02/21/2014

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Term
Theory
Definition
Explains things and gives research a foundation
Term
Ontology
Definition
The pursuit of learning the truth about something
Term
Epistemology
Definition
How we gain knowledge (observation, scientific method etc)
Term
Hypothesis
Definition
Prediction of an outcome
Term
Deductive
Definition
General to specific
Term
Inductive
Definition
Specific to general
Term
Logical positivism
Definition
studying reality through the scientific method
Term
verification principle
Definition
should be able to prove everything true
Term
Falsification
Definition
try to prove everything false (incorrect)
Term
Tautological Hypothesis
Definition
A hypothesis that goes in circles
Term
Tautological Hypotheses EXAMPLE
Definition
bachelors will become unmarried men
Term
Null Hypothesis
Definition
Opposite of what you want to prove true
Term
one tailed hypothesis
Definition
a direction is given (positive or negative)
Term
Two-tailed hypothesis
Definition
a direction is NOT given (a relationship or association)
Term
Give 3 examples of a directional verb in a hypothesis/research question.
Definition
Good/bad, positive/negative, increase/decrease, more/less
Term
Give 3 examples of a NON-directional verb in a hypothesis/ research question
Definition
relationship, correlation, association, difference, similarity
Term
give 2 examples of a causal verb.
Definition
because of, causes, leads to
Term
Monotonic
Definition
a relationship that forms a straight line (negative or positive)
Term
non-monotonic
Definition
when the graph looks different from a straight line.
Term
conceptualization
Definition
definition that uses abstract theoretical words to define it
Term
"love is a great feeling" is an example of
Definition
conceptualization
Term
Explication
Definition
explaining something with research and/or previous research
Term
Operationalization
Definition
measurable definition of variables
Term
examples of an independent variable
Definition
demographics (age, male/female, ethnicity)
Term
examples of a dependent variable
Definition
amount learned, hours watching something
Term
nominal variable
Definition
category or name that cannot vary distribution wise.
Term
Ordinal variable examples
Definition
degrees in school, 1st/2nd/3rd
(intervals are not equal)
Term
interval variable example
Definition
Fahrenheit temperatures, likert scales
Term
ratio variable example
Definition
height, age, distance
Term
dichotomous variable & example
Definition
separation of 2 different things (male/female, yes/no)
Term
ecological fallacy
Definition
assumption that because someone is a part of the group, means they share the same characteristics of that group.
Term
descriptive statistics
Definition
a description of what "exists" in data.
Term
frequency distribution
Definition
putting central tendency on a chart to help analyze the data and see trends
Term
What do you measure for Central Tendency
Definition
mean, median, mode
Term
how to calculate mean
Definition
take the average by adding everything a dividing by the total #
Term
how to calculate median
Definition
put #'s in order, then use middle #. or add 2 middle #'s together then divide by 2.
Term
how to calculate mode
Definition
find which #'s are repeated the most.
Term
AAABBBC= AB is known as
Definition
bimodal
Term
AABBBC= B is known as
Definition
unimodal
Term
AABBCC= ABC is known as
Definition
multimodal
Term
definition of symmetric and what to report
Definition
can fold the graph in half and it is a mirror image. Report the mean
Term
definition of skewed and what to report
Definition
fold the graph in half and it is not the same. Report the median
Term
negative skew and positive skewness looks like
Definition
negative- left side skewed
positive- right side skewed
Term
Kurtosis
Definition
How pointy or flat the graph is
Term
Leptokurtic
Definition
pointy curve
Term
platykurtic
Definition
flat like a plate
Term
What do you measure for variability?
Definition
range, standard deviation, inter-quartile range
Term
how to measure Range
Definition
highest # minus lowest #
Term
how to measure inter-quartile range
Definition
Quartile 3 minus quartile 1
Term
Standard deviation
Definition
how far the points stray from the mean
Term
how to calculate the outliers
Definition
Q1 - 1.5 x IQR
Q3 + 1.5 x IQR
Term
Informed consent
Definition
participants know whats going on before they agree
Term
principle of beneficence
Definition
benefits outweigh the harm
Term
justice
Definition
participants must benefit from the study
Term
anonymity
Definition
researchers don't know who they are studying
Term
privacy
Definition
participants can disclose as much as they want and can quit the study at any time
Term
confidentiality
Definition
researchers must have safe guards in place for the personal information shared.
Term
mutually exclusive questions
Definition
participants only have 1 correct answer
Term
Exhaustive questions
Definition
giving options to satisfy everyone male/female/other
Term
recoding
Definition
changing data from words to numbers
Term
example of likert format questions
Definition
strongly disagree, disagree, neutral, agree, strongly agree
Term
semantic differential question example
Definition
love- - - - - - hate
Term
reliability
Definition
making sure you are consistently measuring the same thing
Term
test-retest
Definition
give the same participants the same test over time and compare results
Term
alternate forms
Definition
giving a slightly different test
Term
concurrent validity
Definition
compare your measure to another study (pilot study)
Term
predictive validity
Definition
look at an old study and predict future results
Term
chronbach's alpha
Definition
greater or equal to .7
Term
longitudinal panel
Definition
study the same participants over a period of time
Term
longitudinal trend
Definition
study different samples of people or the order of things
Term
acquiescence
Definition
participants gives what you what you want
Term
response set
Definition
when they don't pay attention to the accurate answer, and just answer
Term
how to find the observed score
Definition
true score + error score
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