OPPOSITE OF GESTALT

WILLIAM WUNDT

EDWARD TITCHENER

1ST EXPERIMENTAL LAB TO PSYCHOLOGICAL RESEARCH

STRUCTURALISM

FUNCTIONALISM

WHAT IS THE PURPOSE OF THOUGHT NO HOW SOMEONE THINKS MORE WHYYY SOMEONE THINKS

WILLIAM JAMES 

*SURVIVAL

PAVLOV-classical conditioning

unconditioned response- food 

resonse- food response

neutral- bell-->conditioned stimulus 

conditioned response- salivation to bell

JOHN B. WATSON

BF.SKINNER

INTRUMENTAL LEARNING (CONDITIONING) 

BABY ALBERT

OPERANT CONDITIONING

OPERANT- person controls reinforcement 

promote action- +,-

punishment<- stop action

THORNDIKE-law of effect

HUMANS FIRST OBSERVE SITUATION SEE ISSUES "WHOLES" "PARTS"

MAX WERTHEIMER

CARL RODGERS

ABRAHAM MASLOW

ERIC ERIKSON

people make good choices 

freedom of choice

self-actualization

unconditioned positive regard

JEAN PIAGET

sensory preopporational

concrete (physical stuff)

formal

BOBO DOLL

(OBSERVATIONAL LEARNING)

set of questions online, written or asked

STRENGTHS- cheap, wide variety, quick, a lot of people

WEAKNESSES- biased, can't determine cause and effect, questions may not be valid, slanted questions, lie, fill half way out 

NATURALISTIC OBSERVATION

spying on people

STRENGTHS- assume behavior is authentic, researcher biased highly unlikely

WEAKNESSES- can't be replicated, expensive, cannot determine cause and effect

reasearcher 2 sets of data and compare

why? to see there is a relation

positive- both up or both down

negative- one up one down

correlation coefficient tanning booth and skin cancer

STRENGTHS- research real life issues, close to cause and effect but not

WEAKNESSES- original data may be flawed, can't determine cause and effect, people may die

group or individual over long time'why? determine if something when young to old was part

ex.) drugs cancer does work? side effects over years?

fights in high school in jail later?

shadow for at least a year document everything

STRENGTHS- lots of info

WEAKNESSES- lots of info on one person hard to generate too narrow to focus, expensive, lose funding

BRAIN

CEREBRAL SPINAL FLUID- CUSION PROESS INFORMATION PEROPHERAL NERVOUS SYSTEM 

3 PARTS

HIND- medula-oblongata ( regualtes involuntary), pons (regulate body movement, attention, sleep), cerebellum (balance)

MID- reticulator activation system (regulate attention, sleep, arousal ex.) loud noise), corpus collosum

FORE- thalamus ( air traffic controller), hypothalamus ( regulates body temp, hunger thirst, motiavtion), limbic system (emotion hunger, sex and aggression), amygadala ( gateway to limbic system, allows us to fear), hippocampus( associated w/ memory and learning)

FRONTAL LOBE

reasoning

speech

movement

problem solving

perception of stimuli related to touch, pressure, temperature, and pain

can be relfexive

concerned with vision

perception and recognition of cuditory stimuli

memory

EFFERENT- EXIT AWAY FROM THE BODY

AFFERENT- TO THE BRAIN

20-30 SECONDS 

5- 9BITS+- 2,7

HAVE TO ELABORATE

LONG TERM

RETREVAL