Term
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Definition
| a favorable or unfavorable evaluation of a particular thing |
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Term
| Theory of Planned Behavior |
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Definition
| a theory stating that the best predictor of a behavior is one's behavioral intention, which is influenced by one's attitude toward the specific behavior, the subjective norms regarding the behavior, and one's perceived control over the behavior |
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Term
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Definition
| change in a private attitude or belief as a result of receiving a message |
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Term
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Definition
| measurement that does not change a subject's responses while recording them |
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Term
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Definition
| a theory that locates the most direct cause of persuasion in the self-talk of the persuasion target |
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Term
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Definition
| an argument that challenges and opposes other arguments |
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Term
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Definition
| a technique for increasing individuals' resistance to a strong argument by first giving them weak easily defeated versions of it |
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Term
| Dual Process Model of Persuasion |
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Definition
| a model that accounts for the two basic ways that attitude change occurs - with and without much thought<P><P>Can be subdivided into Elaboration Likelihood Model and Heuristic-Systematic Model |
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Term
| Elaboration Likelihood Model |
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Definition
| a model of persuasive communication that holds that there are two routs to attitude change - the central route and the peripheral route |
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Term
| Central Route to Persuasion |
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Definition
| the way people are persuaded when they focus on the quality of the arguments in a message |
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Term
| Peripheral Route to Persuasion |
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Definition
| the way people are persuaded when they focus on factors other than the quality of the arguments in a message, such as the number of arguments |
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Term
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Definition
| the tendency to enjoy and engage in deliberative thought |
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Term
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Definition
| the principle that people will change their attitudes, beliefs, perceptions, and actions to make them consistent with each other |
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Term
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Definition
| Heider's theory that people prefer harmony and consistency in their views of the world |
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Term
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Definition
| the unpleasant state of psychological arousal resulting from an inconsistency within one's important attitudes, beliefs, or behaviors |
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Term
| Counterattitudinal Action |
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Definition
| a behavior that is inconsistent with an existing attitude |
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Term
| Postdecisional Dissonance |
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Definition
| the conflict one feels about a decision that could possibly be wrong |
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Term
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Definition
| the motivation to achieve approval by making a good impression on others |
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