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Definition
| Used for presentation of a product or service, suggests a commercial outcome such as the sale of a product. |
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Definition
| Used in reference to an event, organisation or something intangible, such as a belief or philosophy. |
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Definition
| Used when the presentation or illustration of visual communication is the primary concern. There may be no agenda or message other than the visual details of the visual communication itself. |
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Term
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Definition
| Used when the outcome of viewing or applying the visual communication is one of learning. |
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Definition
| Used when conveying information that is pertinent to a specific audience and leads to understanding of an event, concept or opinion. |
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Definition
| Used when visually describing a process, event or system. |
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Definition
| Used to establish and identify a location or area. |
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