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| Is a process by which a neutral stimulus becomes capable of eliciting a response because it was repeatedly paired with a stimulus that naturally causes the responses. it occurs before the behavior. |
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| Process of altering the probability of a behavior being emitted by changing the consequences of the behavior. it deals with behaviors under the conscious control & consequences occur after the behavior |
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| Because the reward increases the probability of the behavior bing repeated also increases. |
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| Frequency of consumer behavior can be increases by removing aversive stimuli. |
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| A process where if the environment is arranged so that a particular response results in neutral consequences, over a period of time that response will diminish in frequence |
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| Used to describe a process where if a response is followed by a noxious or aversive event, then the frequency of the response also decreases. |
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| The rate at which rewards are offered |
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| Continuous Reinforcement Schedule |
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Definition
| "reward given following behavior", Arrange conditions so a positive reinforcer is administered after every desired behavior. |
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| Conditions arranged so that every second, third, or tenth time the behavior is performed, it it reinforced. |
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| Prize to some fraction of people who purchase. A reinforcer follow a desired behavior on an average of say, one-half, one-third, or one-fourth the time the behavior occurs, but nor necessarily every second, third, or fourth time. |
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| it involves a process of arranging conditions that change the probabilities of certain behaviors not as ends themselves but to increase the probabilities of other behaviors. |
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| The mere presence or absence of certain stimuli can serve to change the probabilities of behavior. |
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| Vicarious Learning (Modeling) |
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Definition
| Refers to processes by which people change their behaviors because they observed the actions of others when they see that negative consequences occur. |
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| marketing mix elements are designed to influence consumers' cognitions in order to influence consumer behaviors. |
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Term
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Definition
| Marketing mix elements are designed to influence consumers' overt behaviors somewhat directly.in some cases, information processing is relatively automatic and little conscious information processing occurs. |
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Term
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Definition
| Marketing mix stimuli are used to influence some combination of consumers' affect, cognitions, and behaviors in order to influence other consumer behaviors. |
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