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| goal is to influence the benefits and or the behavior of audience members |
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| an indirect organization taht seeks audience agreement on criteria that should be considered when evaluating a particular proposition and then shows how the proposition satisfies those criteria. |
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| an organization taht shows that a proposed change has more value than the status quo |
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| A straightforward organization in which you present your best-supported reason in a meaningul order |
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| attacking or praising the person making the argument, rather tahn addressing the argument itself |
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| a fallacy that occurs when the alleged cause fails to be realted to, or to produce the effect |
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| a fallacy that presents a generalization that is either not supported with evidence or is supported with only one weak example |
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| to cite events that have occurred that result in the claim |
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| to support a claim with a single comparable example taht is significantly similar to the subject of claim |
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| to support your claim with a single comparable example that is significantlhy similar to the subject of claim |
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| the logical statement that connects the support of the claim |
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| the proposition or conclusion to be proven |
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| the process of proving conclusions you have drawn from reasons and evidence |
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| the mental process of drawing inferences from factual information |
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| main point statments that summarize several related pieces of evidence and show why yoiu should believe or do something |
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| a statement designed to convince your audience that they should take a specific course of action |
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| a statement designed to convince your audience that something is good, bad, desirable, undesirable, sound, beneficial, important or unimportant |
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| a statement designed to convince your audience that something is or is not true, exists, or happens |
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| a declarative sentence that clearly indicates the position that the speaker will advocate in a persuasive speech |
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| uninterested, unconcerned, or indifferent to your topic |
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| not knowing enough about the topic to have formed an opinion |
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| a general or enduring positive or negative feeling about some person, object or issue |
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| an organizational pattern that provides a framework for clarifying the nature of some problem and for illustratiion why a given proposal is the best solution |
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| a way of processing information in which people carefully listen to, think about, evaluate, and even mentally elaborate on what has been said before making up their minds |
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| a SHORT cut way of processing information that relies on simple cues |
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| the build-up of acion specific energy |
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| a perception that the audience forms of a speaker who they believe |
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| the abiltity to see the world through the eys of someone else |
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| showing care about the audience by acknowleding feedback from the audience, especially subtle negative cues. |
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| a speech that moves beyond affecting audience beliefs and attitudes and motivate the audience to act. |
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| a reward that is promised if a particular action is taken or goal is reached |
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| expenditures that we incur when we act; may be physical, psychological, or social |
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| a form of persuasive organization that combines a problem pattern with explicit appeals designed to motivate the audience |
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| Elaboration Likelihood Model |
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| Motivates persuasive speech pattern |
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1. attention step
2. Need step
3. Satisfaction step
4. Visualization step
5. Action appeal step |
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| first to observe that a speaker's credibility was dependent on the audience's perception of the speaker's goodwill |
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| Maslow's hierarchy of needs: |
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Definition
Self actualization
esteem
belongingness and love
safety
physiological |
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