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Public Speaking Final Ch.13&14
Key terms
38
Language - English
Professional
05/04/2009

Additional Language - English Flashcards

 


 

Cards

Term
persuasive speech
Definition
goal is to influence the benefits and or the behavior of audience members
Term
Criteria satisfaction
Definition
an indirect organization taht seeks audience agreement on criteria that should be considered when evaluating a particular proposition and then shows how the proposition satisfies those criteria.
Term
Compartive advantages
Definition
an organization taht shows that a proposed change has more value than the status quo
Term
Statement of reasons
Definition
A straightforward organization in which you present your best-supported reason in a meaningul order
Term
Ad hominem argument
Definition
attacking or praising the person making the argument, rather tahn addressing the argument itself
Term
False cause
Definition
a fallacy that occurs when the alleged cause fails to be realted to, or to produce the effect
Term
Hasty generalization
Definition
a fallacy that presents a generalization that is either not supported with evidence or is supported with only one weak example
Term
Argeue from sign
Definition
to cite events that have occurred that result in the claim
Term
Argue from analogy
Definition
to support a claim with a single comparable example taht is significantly similar to the subject of claim
Term
Argue from example
Definition
to support your claim with a single comparable example that is significantlhy similar to the subject of claim
Term
Warrant
Definition
the logical statement that connects the support of the claim
Term
Claim
Definition
the proposition or conclusion to be proven
Term
Arguments
Definition
the process of proving conclusions you have drawn from reasons and evidence
Term
Reasoning
Definition
the mental process of drawing inferences from factual information
Term
Reasons
Definition
main point statments that summarize several related pieces of evidence and show why yoiu should believe or do something
Term
Proposition of policy
Definition
a statement designed to convince your audience that they should take a specific course of action
Term
Proposition of value
Definition
a statement designed to convince your audience that something is good, bad, desirable, undesirable, sound, beneficial, important or unimportant
Term
Proposition of fact
Definition
a statement designed to convince your audience that something is or is not true, exists, or happens
Term
Proposition
Definition
a declarative sentence that clearly indicates the position that the speaker will advocate in a persuasive speech
Term
Apathetic
Definition
uninterested, unconcerned, or indifferent to your topic
Term
Impartial
Definition
having no opinion
Term
Uninformed
Definition
not knowing enough about the topic to have formed an opinion
Term
Attitude
Definition
a general or enduring positive or negative feeling about some person, object or issue
Term
Problem solution
Definition
an organizational pattern that provides a framework for clarifying the nature of some problem and for illustratiion why a given proposal is the best solution
Term
Central route
Definition
a way of processing information in which people carefully listen to, think about, evaluate, and even mentally elaborate on what has been said before making up their minds
Term
Peripheral route
Definition
a SHORT cut way of processing information that relies on simple cues
Term
Emotions
Definition
the build-up of acion specific energy
Term
Goodwill
Definition
a perception that the audience forms of a speaker who they believe
Term
Empathy
Definition
the abiltity to see the world through the eys of someone else
Term
Responsive
Definition
showing care about the audience by acknowleding feedback from the audience, especially subtle negative cues.
Term
Speech to actuate
Definition
a speech that moves beyond affecting audience beliefs and attitudes and motivate the audience to act.
Term
Incentive
Definition
a reward that is promised if a particular action is taken or goal is reached
Term
Costs
Definition
expenditures that we incur when we act; may be physical, psychological, or social
Term
Motivated sequence
Definition
a form of persuasive organization that combines a problem pattern with explicit appeals designed to motivate the audience
Term
ELM
Definition
Elaboration Likelihood Model
Term
Motivates persuasive speech pattern
Definition
1. attention step
2. Need step
3. Satisfaction step
4. Visualization step
5. Action appeal step
Term
Aristotle
Definition
first to observe that a speaker's credibility was dependent on the audience's perception of the speaker's goodwill
Term
Maslow's hierarchy of needs:
Definition
Self actualization
esteem
belongingness and love
safety
physiological
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