Term
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Definition
| two or more groups vie for the same resources |
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Term
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Definition
| when 2 groups direct efforts against each other |
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Term
| list components of the threat appraisal model |
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Definition
many factors determine the stance or position of organization when dealing with conflict
PR stance can change as events unfold |
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Term
| the conflict management life cycle contains what four types of management |
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Definition
issues
risk
crisis
reputation |
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Term
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Definition
| any verbal or written exchange to communicate information that positions the organization favorably regarding competition or an anticipated coflict |
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Term
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Definition
a major occurrence with a potentially negative outcome affecting an organization, industry, its publics, products, services, or good name
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Term
| list examples of strategies |
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Definition
| attack accuser, denial, excuse, justification, ingratiation, corrective action, full apologize |
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Term
| how to communicate in a crisis |
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Definition
- put public first
- take responsibility
- designate spokesperson
- be accessible
- monitor coverage
- be honest
- avoid no comment
- provide updates
- communicate with key publics |
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Term
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Definition
| collective representation of past performance that describes the firms ability to deliver valued outcomes to multiple stakeholders |
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Term
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Definition
advocacy
honest
expertise
independence
loyalty
fairness |
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Term
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Definition
| PR people can be held legally liable if they provide advice or tacitly support an illegal activity |
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Term
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Definition
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Term
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Definition
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Term
| PR staff must be sensitive of what in regards to employee privacy? |
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Definition
employee newsletters
photo releases
product publicity and advertising
media inquiries about employees |
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Term
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Definition
| protection of a created work from unauthorized use |
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Term
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Definition
| allows partial use of copyrighted material with attribution |
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Term
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Definition
| required if used in ads or promotional items |
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Term
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Definition
| word, symbol, or slogan that identifies a product's origin |
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Term
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Definition
| designates a service rather than product |
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Term
| misappropriation of personality |
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Definition
| trademark infringement unauthorized use of well known entertainers, athletes, etc. |
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Term
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Definition
| complex intermingling of groups with diverse cultural, ethnic, religious, economic, demographic & psychographic attributes |
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Term
| what are the important age groups? |
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Definition
youth and young adults
baby boomers
seniors |
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Term
| five basic conepts that shoul be considered when for multicultural consumers: |
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Definition
organize a team reflective og groups being reached
develop a culturally relevant message
diverse consumers are loyal to products and services
use the primary language of the audience
use spokespeople who represent the audience |
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Term
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Definition
evangelical christians
gay/lesbian
disabled
women |
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Term
| things to keep in mind when planning internet programs: |
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Definition
biased search results based on fee based & priority
copyright, defamation, security and legal issues are unresolved
cyber hacking
hacking
transitory, intangible nature of electronic content
malicious and irritating practices nag online users
misfires and errors |
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Term
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Definition
| conferences, size, location, venue, speakers, presentations, accomodations, budget |
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Term
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Definition
| buyers, key media, exhibitor booths, suites, press room, new product launches |
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Term
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Definition
| casual party encouraging guests and hosts, 2 hours with 5-10 minute speech, cocktails, appetizers, introduce VIPs to media, bar but stock soft drinks |
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Term
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Definition
| get organization to participate in event, contribute, sponsor, something than the organization, employee goodwill, promotion, publicity |
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Term
| global PR aka international public relations |
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Definition
| comprises the planned & organized efforts of a company to establish and build relationships with the publics of other nations |
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Term
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Definition
power distance
individualism
masculinity/feminity
uncertainty avoidance
long term/short term orientation |
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Term
| challenges US businesses face abroad |
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Definition
competing with other large corporations headquartered in other nations
dealing with sustainable development
being boycotted by nations that disagree with US foreign policy
striving to act as good corporate citizens at local and national levels |
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Term
| countries seeking to woo the US do what? |
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Definition
advance political objectives
to be counseled on the probable US reaction to the client government's projected action
advance the country's commercial interests
assist in communications in english
counsel and help win understanding and support on a specific issue undermining the client's standing in the US and world
help modify laws inhibiting clients activities in the US |
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Term
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Definition
stationing of public affairs officers at every american embassy to work with local media
publication of books and magazines
distribution of american films and TV programs
sponsorship of tours by american dance and musical groups
art shows
student and faculty exchange programs
sponshorship of lecture tours by american authors and intellectuals |
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Term
| public relations firms that work for foreign governments often confront what problems: |
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Definition
deciding whether to represent a country whose human rights violations reflect adversely on the agency itself
persuading the governments to alter some of their practices so that the favorable public image sought may reflect reality
convincing officials of a client country, which may totally control the flow of news internally, that the american press is independent from government control and that they should never expect coverage that is 100 percent favorable
deciding whether to represent a nation whose government openly criticizes American policies |
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Term
| according to corporate social responsibility, businesses should: |
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Definition
adopt ethical principles
pursue transparency and disclosure
make trust a fundamental precept of corporate governance |
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Term
| for consumer activism, you should do what? |
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Definition
work with those interested in solutions
offer transparency
turn suggestions into action |
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Term
| for consumer activism you should not do what? |
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Definition
get emotional
work with those who make threats
expect immediate results |
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Term
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Definition
communicates a companys health and wealth to shareholders and prospective investors
accurately portray a company's prospects as investments |
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Term
| the audience for investor relations includes |
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Definition
financial analysts
investors
shareholders
prospective shareholders
financial media
employees |
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Term
| integrated marketing communications (IMC) |
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Definition
| PR is coordinated with a companys messages in advertising, marketing, direct mail, and promotion |
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Term
| examples of marketing communications strategies |
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Definition
product publicity
product placement
cause related marketing
corporate social responsibility
corporate sponsorships |
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Term
| 3 constructive developments of environmental communications |
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Definition
honesty
fewer glossy and feel good pictures of kids and animals
more collaboration with green photos |
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Term
| why corporate philanthropy is important: |
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Definition
demonstrate community goodwill and polish reputation
increase media opportunities
improve employee recruitment and retention
enhanced marketing research and development
increase profits |
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Term
| public affairs officials do what: |
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Definition
inform public about publics business
improve effectiveness of agency operations through public information technique
feedback to government administrators
advise how to best communicate a decision
serve as a ombudsman
educate admin about role of mass media |
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Term
| corporate government relations or public affairs specialists: |
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Definition
gater information
disseminate corporate managements views
cooperating with government on projects of mutual benefit
motivate employees to participate in the political process |
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Term
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Definition
| directs energies toward the defeat, passage, or amendment of proposed legislation and regulatory agency policies |
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Term
| tips for effective grassroots lobbying |
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Definition
target effort
go after persuadables
build coalitions on economic self interest
think politically
letters are best
make it easy
arrange meetings |
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Term
| public affairs people need certain skills: |
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Definition
knowledge of how PR supports business goals
knack for discerning opponents to take seriously
ability to integrate all communications functions
understand how to control key messages
ability to have influence without being too partisan
talent for synthesizing, filtering, and validating info
aptitude for information technology
global perspective
sustain strong personal relationships |
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