Term
|
Definition
Product (what are u selling)
Price
Place
Promotion |
|
|
Term
|
Definition
Sizeable (enough of them)
Accessible (can u reach them)
Identifiable (know who they are)
target markets (fits into demo) |
|
|
Term
|
Definition
| market fragmentation, narrow casting, demo, lifestyle, behavior (id) |
|
|
Term
|
Definition
| attractiveness (accessible) |
|
|
Term
|
Definition
| competitive adv (positioning) |
|
|
Term
| The Sport event marketing plan: A. Developing the proposal |
|
Definition
assessment and event: pre-event/post event
2 types of marketing:
Business>business
Business> consumer |
|
|
Term
| The Sport event marketing plan:B. Pitching the Plan |
|
Definition
|
|
Term
|
Definition
| "Under promise over deliver" |
|
|
Term
| Developing a SWOT analysis |
|
Definition
Strength:internal
Weakness: internal
Opportunity: external (weather, extenuating circumstances)
Threats: external (weather, extenuating circumstances) |
|
|
Term
| 4 Cs of price determination |
|
Definition
1. consumer
2. company
3. competition
4. climate |
|
|
Term
| Pricing and pricing strategies |
|
Definition
who is going to buy?
demo
materials
overhead |
|
|
Term
|
Definition
| starts with research and dev, birth and intro, growth, maturity decline, death and cycles back up |
|
|
Term
| Licensing and sponsorship |
|
Definition
Licensing: product logos, trade marks,
copy rights, who controls |
|
|
Term
| Licensing and sponsorship |
|
Definition
| Sponsorships: merchandise, hats, shirts, key rings |
|
|
Term
|
Definition
revenue vs costs
brand names |
|
|
