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Public Relations
Journalism 201
8
Journalism
Undergraduate 1
12/02/2010

Additional Journalism Flashcards

 


 

Cards

Term
What is Public Relations?
Definition
it is the art and social science of analyzing trends, predicting consequences counseling leaders and planning and doing programs that serve the organization and the public's interest.
Doing a good job and telling people
Make friends and encourage people to go to the organization
Term
Beginning purpose of public relations...

Today's result...
Definition
Begin: to get info into the media without paying for it.

Today: use technology and communication tolls to respond to businesses, public opinion, and gov. regulations
Term
Differences between journalist and p.r.
Definition
journalist: objective, gather info.,process, summarize for one auidencve
p.r.: persuade, motivate and communicate with many people/
Term
Marketing vs. p.r.
Marketing...
Definition
marketing: focus on product development, distribution, location analysis, retailing, pricing, customer service.
Functions: research, product development, pricing, advertising, selling, distribution, and sales promotion
Term
Marketing vs. P.R.
P.R.
Definition
focus on media, gov., community, investor and employee relations.
functions: media relations, public research, publicity, internal communication, gov relations and investor relations.
Term
Marketing vs. p.r.
the differences...
Definition
Marketing focuses on markets, not on publics.
Marketing overemphasizes the importance of marketing in relation to other management functions.
Marketing views relationships as “exchanges.”
Marketing views communication as a “response to a message” rather than a dialogue of listening and learning.
Term
Two types of writing:
Uncontrolled information
controlled information
Definition
Uncontrolled-no control of content style, timing or placement ->journalist gather this info.
Controlled: YOU determine content, style, timing and placement -print, broadcast, web, ect.
Term
The importance of budget:
Definition
measure how effective you've been by marketing a product.
Best way to know: unit sales.
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