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| Paid for by a business to be submitted and published |
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| Small item of news, usually one paragraph only |
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| Carried on a story to identify who wrote it |
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| Company's name and its identity - more than just its logo |
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| The words that make up a piece of writing |
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1. The company's messages (such as press releases) to the outside world |
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| Coping with a bad news story, also called crisis communication |
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| Altering copy to improve and often shorten |
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| Electronically generated and distributed newsletter |
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| Longer than a news story, more in depth, not necessarily topical |
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| Someone who works for him or herself and sells stories or gets commissions |
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1. Using a variety of media i.e. TV, radio, press, online, outdoor and direct mail |
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| Can be a reporter, news editor, sub-editor or editor |
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1. Most interesting part of story, which will grab the reader's attention |
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| Updates sent out by businesses - good way of keeping in touch with clients |
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| Press pack (or media kit) |
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1. – Pre-packaged set of information or promotional materials to be distributed to the media |
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| – Short piece of copy submitted for publications |
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| Read through carefully, to check spelling, punctuation and grammar |
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