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public opinion
dd
21
Political Studies
Undergraduate 3
05/13/2013

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Term
public opinion
Definition
the collective expression of attitudes about the prominent issues and actors of the day
Term
straw poll
Definition
a nonscientific method of measuring public opinion
Term
representative sample
Definition
a sample that includes all the significant characteristics of the total population
Term
margin of error
Definition
the measure of possible error in a survey, which means that the no for the entire pop'n of voters will fall within a range of plus or minus several points of the number obtained from the small but representative smaple of voters
Term
random sample
Definition
a strategy required for a valid poll whereby every member of the population has an equal chance of appearing in the sample
Term
sampling bias
Definition
a bias in a survey whereby a particular set of people in the population at large is more or less likely to appear in the final sample than other sets of people
Term
tracking polls
Definition
polls used by the media to track the support levels for candidates over time
Term
exit polls
Definition
polls that question voters as they leave the voting booth to predict the outcome of an election
Term
political socialization
Definition
the process by which we learn about the world of politics
Term
generational effect
Definition
socialization patterns in which a generation of adults who grew up during a certin decade or period appears to have its own outlook, differentiating themselves from the previous age
Term
generation next
Definition
the cohort of young adults who have grown up with personal computers, cell phones, and the internet
Term
gender gap
Definition
a difference in the political opinions of men andwomen
Term
political culture
Definition
a political perspective based on core values, political ideology, culture, and lifestyle.
Term
political ideology
Definition
a coherent way of viewing politics and government; ideological perspectives include beliefs about the military, the role of government, the proper relation between government and the economy, the value of social welfare programs, and the relative importance for society of liberty and order
Term
culture theory
Definition
a theory that individual preferences emerge from social interaction in defending or opposing different ways of life
Term
schemas
Definition
intellectual frameworks for evaluating the world
Term
party identification
Definition
a psychological orientqation, or long-term propensity to think positively of and vote regularly for a particular political party
Term
realignment
Definition
a shift in fundamental party identification and loyalty caused by significant historical events or national crises
Term
intensity
Definition
in public opiion, a measure of the depth of feeling associated with a given opinion
Term
latency
Definition
in public opinion,, unspoken feelings, suggesting the potential for an attitude or behavior, but only when the right circumstances occur
Term
salience
Definition
in public opinion,, the extent to which people see an issue as having a clear impact on their own lvies
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