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Public Health Research Methods- Definitions
Chapters 1-7
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Graduate
02/28/2016

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Term
Induction
Definition
A process of scientific reasoning in which systematic observation leads to the development of theory and hypotheses.
Term
Descriptive research
Definition
Research to describe how the world is. Contrasts with causal research.
Term
Secondary data
Definition
Data collected by others, such as existing government surveys, administrative records, or transcripts. Contrasts with primary data.
Term
Primary data
Definition
Collecting new data to provide a description or explanation of the world. Contrasts with secondary data.
Term
Deduction
Definition
A process of scientific reasoning in which theories lead to hypotheses (predictions) that are compared with data (observation).
Term
Contingent data, limited to certain times, places, or contexts.
Definition
Unprocessed or unaggregated observations—raw data.
Term
Generalizability
Definition
The extent to which the results of a study project to a wider group or context of interest. Also called external validity.
Term
Secondary research
Definition
The search for published sources describing the results of research or information provided by others.
Term
Primary research
Definition
The original collection or analysis of data to answer a new research question or to produce new knowledge.
Term
Epistemology
Definition
Theory of knowledge, or ways of knowing.
Term
Causal research
Definition
Research to answer “What if?” questions. Contrasts with descriptive research.
Term
Performance measurement:
Definition
The process in which an organization collects information to measure and report on how well it is doing, usually with the goal of managing to improve its performance.
Term
Peer review
Definition
Process in which studies or proposals are reviewed and approved (or rejected) by a group of peers—other researchers in the same field—who render a judgment on the methodology and worth of the paper or proposal.
Term
Causal mechanism
Definition
A detailed causal process that produces an outcome. Called mechanism for short.
Term
Causal relationship
Definition
A relationship (correlation or association) due to causation. When one variable changes, another one changes as a consequence. Contrasts with noncausal relationship.
Term
Cross-sectional variation
Definition
Variation across individuals, organizations, or places at a single point in time.
Term
Hierarchical models
Definition
Models that describe relationships between variables at different units of analysis. Also called multilevel models.
Term
Independent variable
Definition
The variable whose effect is of interest—the cause, the explanatory variable, the treatment, or the predictor. Contrasts with dependent variable.
Term
Inputs
Definition
The financial, human, and material resources required by the program described in more implementation-oriented logic models. See also activities, outputs, and outcomes.
Term
Intervening variable
Definition
A variable along a causal pathway. Also called mediator.
Term
Longitudinal variation
Definition
Variation over time.
Term
Model
Definition
A diagram or equation or other representation that serves to articulate and communicate a theory.
Term
Moderator variable
Definition
A variable that changes the magnitude of the effect of another variable. See also interaction.
Term
Noncausal relationship
Definition
A relationship (correlation or association) between two variables in which neither is a direct cause of the other. Contrasts with causal relationship. See also spurious relationship.
Term
Outputs
Definition
Immediate products of activities, such as people trained, brochures distributed, or citations issued, described in implementation-oriented logic models. See also activities, inputs, and outcomes.
Term
Outcome
Definition
The response of interest to a program. See also activities, inputs, outputs, and dependent variable.
Term
Positive (+) relationship
Definition
Relationship in which the two related variables move in the same direction. Contrasts with negative relationship.
Term
Positive (statement or theory)
Definition
A statement or theory that describes how things really are. Contrasts with normative.
Term
Normative (statement or theory)
Definition
A statement or theory that describes how things should be. Contrasts with positive.
Term
Theory
Definition
A logical description of how a particular corner or aspect of the world works.
Term
Unit of analysis
Definition
The objects, individuals, or things described by the variables or theory.
Term
Case study
Definition
Research that focuses on a single complex case, applying multiple qualitative and sometimes quantitative methods.
Term
Case
Definition
An individual, group, or institution that is the focus of qualitative research.
Term
Content analysis
Definition
The analysis of the content of qualitative data, such as texts or images, usually involving a process of coding.
Term
Ethnography
Definition
Qualitative research method to describe and understand the culture of a group of people, often using participant observation.
Term
Focus group
Definition
A qualitative group interviewing procedure that involves typically 6 to 12 participants, seated around a table, and a moderator who asks questions and guides the discussion.
Term
Grounded theory
Definition
A theory that emerges from observations made in a qualitative study and is grounded in the specific setting.
Term
Intersubjectivity
Definition
The notion that language allows us to stand in someone else’s shoes and see the world from the other’s perspective.
Term
Interview guide
Definition
A set of open-ended questions, sometimes accompanied by probes, that help guide or structure the discussion in a semistructured interview.
Term
Mixed-mode survey
Definition
Survey using more than one mode of data collection.
Term
Moderator (of a focus group)
Definition
The person who guides a focus group. Also called a facilitator.
Term
Open-ended question
Definition
A question that cannot be answered with a limited set of possible answers and gives the person answering the opportunity to choose what information to provide. Contrasts with closed-ended question.
Term
Participant observation
Definition
A qualitative research method in which the researcher participates in and observes his or her subjects.
Term
Purposive sampling
Definition
Subjects or cases of research are chosen for a purpose, not to provide a sample that is representative of a population, for qualitative research. See also theoretical sampling.
Term
Qualitative data
Definition
The raw data from qualitative research, which can take the form of field notes, interview transcriptions, video or audio recordings, or documents, among others.
Term
Qualitative research
Definition
Research that involves language, images, and other forms of expressing meaning that researchers then interpret—research that does not involve numbers or quantification.
Term
Saturation
Definition
The point in the process of collecting qualitative data when few new issues or questions arise that have not already been discovered.
Term
Semistructured interview
Definition
A qualitative research method that involves interviewing with an interview guide, including a planned set of open-ended questions.
Term
Unstructured interview
Definition
A qualitative research method that involves interviewing with no predetermined set of questions.
Term
Bias (in measurement)
Definition
Systematic error (distortion) in the measurement of some trait or construct. Also called systematic measurement error.
Term
Categorical variables
Definition
Variables that refer to categories and not to actual quantities. Contrasts with quantitative variables.
Term
Conceptualization
Definition
Stage in the measurement process in which the construct (or concept) to be measured is carefully and fully defined.
Term
Concurrent validity
Definition
The extent to which a measure concurs or agrees with other established classifications or measures taken at the same time.
Term
Construct
Definition
The concept or trait that a measure is trying to capture. Also called trait.
Term
Construct validity
Definition
The extent to which a measure correlates with other variables or behaves in a statistical model in a way that would be expected, based on theory and prior research.
Term
Content validity
Definition
How well a measure captures all the important dimensions of a construct.
Term
Convergent validity
Definition
The extent to which a measure correlates with other closely related measures in the same data set.
Term
Criterion-related validity
Definition
The extent to which a measure relates, empirically, to various criteria that can demonstrate its validity.
Term
Discriminant validity
Definition
Extent to which a measure is independent of (not correlated with) other measures in the same data set that it does not logically relate to.
Term
Face validity
Definition
On the face of it, how well a measure captures what it is supposed to measure—the extent to which a measure makes intuitive sense.
Term
Index
Definition
A composite measure composed of multiple items, which may be selected for different reasons.
Term
Indicator
Definition
Some observable measure that reveals information about a factor or latent trait.
Term
Internal consistency
Definition
Refers to the intercorrelation of the items or indicators of a multi-item scale. See also Cronbach’s alpha and split-half reliability.
Term
Interrater reliability
Definition
How similar the scores of different raters or interviewers are when they measure the same person or object.
Term
Latent construct
Definition
A construct or trait that is not directly observable. Contrasts with manifest construct.
Term
Level of measurement
Definition
The distinction between quantitative and categorical variables, or “ladder of measurement”: nominal, ordinal, interval, and ratio.
Term
Manifest construct
Definition
A construct or trait that is directly observable. Contrasts with latent construct.
Term
Measure
Definition
The score or result produced by a measurement process.
Term
Nominal categorical variables
Definition
Categorical variables that have no intrinsic order. Contrasts with ordinal categorical variables.
Term
Ordinal categorical variables
Definition
Categorical variables that can be put in a meaningful order. Contrasts with nominal categorical variables.
Term
Performance measurement
Definition
The process in which an organization collects information to measure and report on how well it is doing, usually with the goal of managing to improve its performance.
Term
Predictive validity
Definition
The extent to which a measure predicts logically related outcomes or behaviors in the future.
Term
Protocols
Definition
Carefully specified procedures for using the instruments properly in measurement.
Term
Proxy
Definition
A measure that substitutes for another unavailable measure.
Term
Proxy respondent
Definition
A person who responds to a survey providing information about someone else.
Term
Psychometrics
Definition
The field that deals with the measurement of latent traits or constructs, primarily using instruments such as scales or tests composed of multiple items or questions, and related statistical techniques.
Term
Quantitative variables
Definition
Variables that take the form of numbers that refer to actual quantities of something. Contrasts with categorical variables.
Term
Random measurement error
Definition
Errors—deviations from the true construct in a measure—that are not systematic and average out to zero. Also called noise. Contrasts with bias, systematic measurement error.
Term
Reliability
Definition
Consistency of a measure.
Term
Scale
Definition
A composite measure composed of multiple items and thought to reflect a single latent construct.
Term
Test-retest reliability
Definition
An approach to determining reliability based on measuring the same thing twice.
Term
Trait
Definition
Concept, construct, or characteristic of which the measurement is sought. See also construct.
Term
Validity (of a measure)
Definition
How well a measure represents the construct of interest.
Term
Census
Definition
Every member of a population.
Term
Cluster sampling
Definition
A probability sampling method in which more aggregated units (clusters) are sampled before sampling individuals.
Term
Complex survey sampling
Definition
Probability sampling methods that are more complex than simple random sampling, such as cluster sampling, stratified sampling, and disproportionate sampling.
Term
Confidence interval
Definition
A range of values in which we have a defined level of confidence (e.g., 95%) that the true value of the statistic being estimated lies. See also margin of error.
Term
Contact rate
Definition
Share who are reached from those sampled from the sampling frame. See also cooperation rate and response rate.
Term
Convenience sample
Definition
A nonprobability sample that was chosen for reasons of convenience, such as proximity.
Term
Cooperation rate
Definition
Share who cooperate with a survey request from among those contacted. See also contact rate and response rate.
Term
Coverage bias
Definition
Bias in survey that occurs when members of the sampling frame are systematically different from the target population in a way related to the measures.
Term
Design effect
Definition
The loss of (or gain in) precision due to a particular complex survey sampling design. See also effective sample size.
Term
Disproportionate sampling
Definition
A variation on stratified sampling in which some strata are sampled at different rates. Also called oversampling.
Term
Effective sample size
Definition
The comparable sample size from a simple random sample; it expresses the design effect (often a loss) due to complex sampling. See also design effect.
Term
External validity
Definition
The extent to which the results of a study project to a wider group or context of interest. Also called external validity.
Term
Inference
Definition
Using samples to learn about the population, or using evidence to identify a causal relationship.
Term
Meta-analysis
Definition
A method for pooling together multiple smaller studies to get a much bigger, combined study.
Term
Multistage sampling
Definition
A probability sampling method in which more aggregated units (clusters) are sampled and then sampling occurs within the aggregates.
Term
Nonresponse bias
Definition
Bias in survey results that occurs when those who do not respond are systematically different from those who do respond in a way related to what the survey aims to measure.
Term
Population of interest
Definition
The population the study aims to investigate. Also called universe.
Term
Precision
Definition
Refers to the amount of random variability in the results of a sample (the less variability, the more precision). See also sampling variability.
Term
Probability proportional to size (PPS) sampling (Proportionate Sampling)
Definition
Sampling in which elements, such as businesses or communities, are selected with a probability proportional to their size.
Term
Probability sampling
Definition
A method of sampling that uses chance to select people (or elements) from a population. Also called random sampling.
Term
Propensity to respond
Definition
Likelihood of responding to a survey or survey question.
Term
Purposive sampling
Definition
Subjects or cases of research are chosen for a purpose, not to provide a sample that is representative of a population, for qualitative research. See also theoretical sampling.
Term
Random digit dialing (RDD)
Definition
A telephone survey method that gives both listed and unlisted numbers an equal chance of being selected by replacing random digits at the ends of listed residential telephone numbers.
Term
Response rate
Definition
Share who respond to a survey from among those sampled from a sampling frame. See also contact rate and cooperation rate.
Term
Sample
Definition
A subset of people or elements selected from a population. Contrasts with census.
Term
Sampling
Definition
Process of selecting people or elements from a population for inclusion in a research study.
Term
Sampling bias
Definition
When results of a study differ systematically from the population because of shortcomings in the sampling process. See also coverage bias and nonresponse bias.
Term
Sampling error
Definition
Error in sample statistics due to random chance of who ends up in a sample. See also sampling variability.
Term
Sampling frame
Definition
A list, map, or other representation of a population used for purposes of drawing a sample.
Term
Sampling variability
Definition
Variability in sample statistics, across different samples, due to random chance of who ends up in a sample. See also sampling error.
Term
Simple random sampling
Definition
Selecting of people (or elements) from a population in such a way that each individual has an equal chance, or probability, of selection.
Term
Snowball sampling
Definition
Method of sampling or finding study subjects in which interviewees are asked to refer people they know to the researcher for inclusion in the sample. See also respondent-driven sampling.
Term
Standard error
Definition
The precision of the estimate—how good a job we expect it to do, on average.
Term
Stratified sampling
Definition
Probability sampling method in which a sample is drawn separately from each group—each stratum—and the population is divided into exhaustive and mutually exclusive strata. See also strata.
Term
Systematic sampling
Definition
Probability sampling method in which individuals or elements are sampled at even intervals—every kth individual for some integer k.
Term
Volunteer bias
Definition
Bias in a study that occurs when volunteers differ from a more representative sample of the population in ways that influence the findings of the study.
Term
Cross-sectional data
Definition
Measurements of many individuals, organizations, or places at a single point in time.
Term
Data archive
Definition
A place where data and related documentation from various surveys and studies are stored and made publicly available for research.
Term
Longitudinal data
Definition
Data gathered over time.
Term
Metadata
Definition
Data providing information about the data.
Term
Microdata
Definition
Data at its most basic level of observation—or unit of analysis—often of individual people or households. Contrasts with aggregate data and ecological data.
Term
Nonidentifiable
Definition
Not containing information that identifies who an individual is or enables identification through indirect means.
Term
Panel data
Definition
Repeated measures on the same individuals (or group or entity) over time.
Term
Pooled cross sections
Definition
Repeated independent cross sections over time.
Term
Prospective cohort
Definition
Group of study subjects followed longitudinally over time. See also panel study.
Term
Qualitative data
Definition
The raw data from qualitative research, which can take the form of field notes, interview transcriptions, video or audio recordings, or documents, among others.
Term
Time series
Definition
Completely aggregated or single-measure data over time.
Term
Unit of observation
Definition
The objects (what or who) being described by the data being collected. See unit of analysis.
Term
Anonymity
Definition
When the researchers themselves do not know the identities of people in their study. Contrasts with confidentiality.
Term
Closed-ended question
Definition
Question that may be answered only with a limited set of predetermined response categories. Contrasts with open-ended question.
Term
Computer-assisted self-interviewing (CASI)
Definition
Interview provided to subjects on a computer so that software controls the flow of questions and data are entered in electronic form.
Term
Computer-assisted personal interviewing (CAPI)
Definition
In-person interviewing done on a computer so that software controls the flow of questions and data are entered in electronic form.
Term
Computer-assisted telephone interviewing (CATI)
Definition
Telephone interviewing done on a computer so that software controls the flow of questions and data are entered in electronic form.
Term
Confidentiality
Definition
When the identity of people in a study is known to researchers but not revealed in publications or presentations of the study’s findings. Contrasts with anonymity.
Term
Establishment survey
Definition
Mode of survey research in which self-administered questionnaires are distributed in group settings.
Term
Household interview survey
Definition
Survey conducted by visiting and interviewing people in their homes.
Term
Intercept interview survey
Definition
Mode of survey research in which people are stopped (intercepted) in public places and asked questions.
Term
Interviewer effects
Definition
When responses to an interview are influenced by the interviewer’s gender, ethnicity, age, and other characteristics.
Term
Mail self-administered survey
Definition
Mode of survey research in which forms are mailed to respondents along with instructions to complete and return the forms.
Term
Mixed-mode survey
Definition
Survey using more than one mode of data collection.
Term
Open-ended question
Definition
A question that cannot be answered with a limited set of possible answers and gives the person answering the opportunity to choose what information to provide. Contrasts with closed-ended question.
Term
Panel survey
Definition
Survey in which the same respondents are tracked and repeatedly surveyed over time, sometimes over many years. See panel data.
Term
Social desirability bias
Definition
The tendency of respondents to a survey or interview to provide answers that make themselves look good or that are socially acceptable.
Term
Survey mode
Definition
The method or modality used to administer the questionnaire and collect the survey data, such as telephone, mail, or Internet.
Term
Telephone interview survey
Definition
Survey conducted by telephone, usually based on random digit dialing.
Term
Trained observation
Definition
A method of data collection that involves training research workers to systematically observe and record conditions or behaviors, typically using an observation rating form.
Term
Web survey
Definition
Mode of survey research that uses web-based forms or questionnaires to gather responses. Also called Internet survey or online survey.
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