Term
| List Three Components of Attitudes |
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Definition
-Affective -Behavioral -Cognitive |
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Term
| Define The Affective Component of Attitude |
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Definition
| Feelings about the attitude object |
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Term
| Define the Behavioral Component of Attitude |
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Definition
| Actions toward the attitude object |
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Term
| Define Cognitive Component of Attitude |
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Definition
| Beliefs about Attitude Object |
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Term
| Factors That Influence Attitude Formation |
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Definition
-Genetic -Social Learning -Conditioning -Mere Exposure Effect |
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Term
List Routes To Attitude Change (Elaboration Likelihood Model) |
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Definition
-Peripheral Route -Central Route |
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Term
Describe Peripheral Route (Elaboration Likelihood Model) |
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Definition
| Persuasion is Based on Persuasion Cues Rather Than Quality of Arguments |
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Term
Describe Central Route (Elaboration Likelihood Model) |
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Definition
| Persuasion is Based on Quality of Arguments Rather Than on Persuasion Cues |
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Term
| People with a need for cognition and closure are more likely to use the ____ route. |
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Definition
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Term
| If you are mentally busy or don't really care about something you will be more likely to take the _____ route |
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Definition
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Term
Inconsistency Between Behavior and Attitude causes... (Cognitive Dissonance Theory) |
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Definition
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Term
To lower stress from conflicts in behavior/attitude consistency... (Cognitive Dissonance Theory) |
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Definition
| People Change Their Attitude to Match Their Behaviors |
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Term
Attitudes may not change even in cases where behavior and attitude conflict if... (Cognitive Dissonance Theory) |
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Definition
| There are other ways to enhance self concept |
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