Term
|
Definition
| A feeling of discomfort caused by holding two or more inconsistent cognitions that result from performing an action that differs from the customary, self-conception. |
|
|
Term
|
Definition
| The idea that if someone is feeling a particular threat to their self concept, they will remind themselves of how good they are in a different topic. |
|
|
Term
|
Definition
| Internal conflict after making a decision, will be reduced by acting more like you like the item you chose while choosing to dislike the rejected alternatives |
|
|
Term
|
Definition
| A strategy that induces a customer to agree to purchase a product at a low cost, claim there was an error, raise the price- and yet the costumer will purchase it still |
|
|
Term
|
Definition
| individuals increasing their liking for something they have worked hard to retain |
|
|
Term
|
Definition
| Telling the truth so that dissonance will not be inflicted upon individuals from the outside (External factors even) |
|
|
