Term
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Definition
| A learned Tendency to respond to others, objects, or institutions in a positive or negative way. |
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Term
| Ways we can aquire our attitudes |
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Definition
1) Direct Contact
2) Interaction with others
3)Child rearing
4) group membership
5)Mass Media
6)chance condtioning |
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Term
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Definition
| The effects of direct experience with the object of tha attitude. |
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Term
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Definition
the influence of disscussions with others who hold particular attitudes.
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Term
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Definition
| the effects of parental values, beliefs, and practices. |
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Term
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Definition
| Social influences associated wth belonging to variou groups. |
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Term
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Definition
All media that reaches and affects large audiences.
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Term
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Definition
| Conditioning that happens by coincidence or chance. |
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Term
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Definition
| A face to face inteview where the person is allowed to freely state his or her views. |
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Term
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Definition
| A rating of the degree to which a person would be willing to have contact with a member of another group. |
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Term
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Definition
A collection of attidtudinal statements with which respondents indicate agreement or disagreement.
"strongly agree" to "strongly disagree" scale |
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