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| Describe, understand, predict and control behavior. Ultimately to benefit humanity. |
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| Tendency to consider personal descriptions accurate if they are stated in general/vague terms. |
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| Tendency to believe the compliments you receive. Used in horoscopes, which is why it is still popular. |
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| Data received only from direct observations. |
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| Directly meaning the study of the mind. Since mind cannot be physically be studied it is call the scientific study of behavior and mental processes. |
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| Something that evokes a sensory response. |
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| Collection of evidence accurate description and measurement, controlled observation, and repeatable results. |
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| Case Studies/Natural Clinical Tests |
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| Accidents or other natural events that give data on psychology such as gunshot wounds, brain tumors, accidental poisoning, etc. Best known one of these is the event with Phineas Gage. |
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| Had a steel rod pierce his skull damaging his frontal lobe which changed his personality forever. |
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| Studied chimps in Tanzania since 1960 through naturalistic observation. Discovered they fashion their own tools as well. |
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| The change in a subject's behavior caused by awareness of being observed. |
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| Saying humans and animals experience the same emtional states such as angry, jealousy, boredom, guilt, etc. This can lead to false or inaccurate conclusions. |
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| Greatly expanded the scientific knowledge of sensory processing. Received Nobel prize in 1981. |
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| Increase in size and wrinkling of the cortex. |
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| Found a correalation in intelligence and brain efficiency. Smarter people have brains that use LESS energy, meaning their brains don't work as hard, and accomplish more. |
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| F. Nottebohm's "Rethinking the Brain" |
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| Canaries can produce thousands of new neurons each day. Discovered neurogensis. Controversial because it contradicted the basic principle in neuroscience that every brain cell animals were born with were all they would ever have. His research began a new study among scientist. |
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