Term
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Definition
| thought processes involved in attending, perceiving, comprehending, interpreting, and remembering material we encounter through the media |
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| pictorial stimuli (cognitive) |
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Definition
| filmed still or moving pictures |
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Term
| Cognitive Components: Attention |
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Definition
| we must select some information to attend to and process and neglect other information. change blindness: refers to the far that we do not note changes in a continuous visual scene as we watch it. Overall both structure and content factors help determine the amount of attention allocated. Comedies and saturday cartoons> news, dramas. Children pay attention to challenging things but lose interest quickly if they're too hard |
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| Cognitive Components: Suspending Disbelief |
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Definition
| for a brief time, we agree to accept the character portrayed onscreen as real human beings so that we can identify with them to experience their joys and sorrows. |
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| Cognitive Components: Identification |
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Definition
| How we mentally compare ourselves to and imagine ourselves like the character. The perceived reality of media is greater if our identification with the characters is such that they become significant persons in our own lives and we develop parasocial relationships with them. We are more likely to adopt these characters behaviors and attitudes. |
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| Emotional Components: Suspense |
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Definition
| an experience characterized by uncertainty whose properties can vary from noxious to pleasant. Enhanced by the omniscient status of the viewer. Physiological excitation is relatively slow to decay and can be transferred to subsequent activities. |
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| Emotional Components: Humor |
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Definition
| enjoyment that comes from watching something funny. Most comedy involves some sort of incongruity, inconsistency, or contradiction. Catharsis, Best jokes involve some intellectual challenge but are not too difficult. social factors (company or no company) |
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| Emotional Components: Mood Management |
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Definition
| seeking to maintain good moods and alleviate bad ones. People in good moods will often seek the least engaging stimulation in order to perpetuate their current state, while people in negative moods may seek stimulation to alter that bad mood. Television may direct attention away from ourselves and how we are failing to meet our ideal standards. |
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Definition
| WE are reflecting reality-TV |
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Term
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Definition
| created perception of a perception of a perception (reporter, camera crew, editors, advertsors, audience |
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