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PSY - chapter 8
PSY
49
Psychology
Undergraduate 2
10/22/2012

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Term
social norms
Definition
unspoken, but shared rules of conduct in a formal or informal group
Term
conformity
Definition
tendency to change our perceptions, opinions, or behaviours in ways that are consistent with perceived group norms
Term
compliance
Definition
changes in behaviour that are caused by direct request
Term
obedience
Definition
behaviour that is produced by the commands of authority
Term
For the experiment where people were to afraid to to ask a question in class, what type of ignorance was displayed (explain) and why it occurs.
Definition
For this experiment, pluralistic ignorance was shown, meaning that each member of the class had the misperception that only they didn't understand concept, but everyone else in class did.
Term
compare/contrast descriptive norms and injective norms(aka prescriptive norms)
Definition
descriptive norms are norms that describe how people behave in a given situation, where as injective norms are norms that describe what people ought to do in a given situation (ie the type of behaviour that is approved of in the situation)
Term
when in a new situation, an individual will look to whom for how to act?
Definition
will look to older or more established members of that group
Term
pluralistic ignorance
Definition
type of norm misperception that occurs when each individual in group privately rejects group's norms, but believes that others accept these norms. People will go along with norm because they falsely assume other's behaviour has different cause (acceptance of behaviour) than ones own (fear of embarrassment)
Term
experiment where people reported fear of rejection to not ask someone out, but put that others weren't interested in them as why they didn't get asked out, is example of what type of ignorance? why?
Definition
example of pluralistic ignorance. falsely assume that others' behaviour was caused by simply not being interested in them- a cause that differed from their own (too embarrassed/shy)
Term
People who deviate from the social norms of a group are viewed how by the members of that group?
Definition
they are not liked. they will be shunned as awkward or hostile.
Term
watching someone else experience rejection leads a person to be more likely to become defiant or leads to greater conformity?
Definition
Greater conformity
Term
What are the two main reasons we conform? (name the two types of influence) breif.
Definition
Informational influence and normative influence
Term
informational influence
Definition
the influence that produces conformity when a person believes that others are correct in their judgments and the person wants to be right
Term
private conformity
Definition
when people rethink their original views, and potentially change their minds to match what the group thinks
Term
very brief description of auokinetic experiment.
it showed what type of influence and what type of conformity?
Definition
-look at light individ, answers with others vary. look in group, answers converge. when taken away from group, norm stays.
- it showed informational influence and private conformity.
Term
normative influence
Definition
influence that produces conformity when a person fears the negative social consequences of appearing deviant
Term
very brief description of ach's line experiment.
shows what type of influence and what type of conformity
Definition
- when others gave wrong answers, person went along with them
- shows normative influence and public conformity
Term
public conformity
Definition
when people's overt behaviours are in line with group norms
Term
briefly list four main factors that increase conformity
Definition
group size, standing alone, demographic variables, and motivation
Term
group size is much more effective at increasing conformity when what type of influence is used?
Definition
normative influence rather than informational influence
Term
does group size influence willingness to express minority opinion?
Definition
Yes, bigger the majority, longer delay before expressing minority opinion.
Term
social impact theory
Definition
those who we are close to have more impact on us than people who are more distant
Term
do we conform more to those who are powerful and vocal, or to groups that appear attractive to us?
Definition
trick question. we are more likely to conform to both. muahah.
Term
biggest predictor of conformity
Definition
whether participant must take lone deviant position
Term
when group appear unanimous, conformity is?
when someone in group breaks unanimity, conformity is?
Definition
is strong
is weak.
Term
demographic variables
Definition
varying characteristics of an individual, sample group or population.
Term
are people more or less likely to conform on harder tasks?
Definition
are more likely, since they feel less sure about answers
Term
minority influence
Definition
process in which small number of people in a group lead to an overall change in the group's attitude or behaviour
Term
following questions are majority vrs. minority
which leads to conversion?
which leads to unconscious levels of influence?
Definition
both answers are minority
Term
conversion
Definition
genuine change in belief versus just conforming
Term
4 main factors that lead to compliance
Definition
reciprocity
consistency and commitment
scarcity
consequences of compliance
Term
does having aspects similar to person asking favour make you more likely to comply?
Definition
Yes. Yes it does.
Term
reciprocity
- 3 interactions it applies to
- breifly describe two main techniques
Definition
mutual exchange between two people
- 3 interactions: pro-social behaviour (help those that've helped us), self disclosure (disclose to those who've revealed to us) and cooperation/competition (we coperate with those that coperate with us, and compete with those who compete with us.
- two main techniques: door in face, that's not all
Term
door in face technique
Definition
compliance technique where one first asks for a big request, and then asks for a small request which then seems more reasonable
Term
experiment of of first asking to be a counsellor for two years, and then asking if you'll go on a day trip, uses what technique of which factor of compliance?
Definition
uses door in face technique of reciprocity.
Term
thats not all technique
- more effective with higher or lower costing items?
Definition
compliance technique in which the influencer beings with an inflated request, and then decreases its apparent size by offering discounts or bonuses
-more effective with lower costing items
Term
people more likely to buy cupcakes when told they're on sale, is an example of which technique of which factor of compliance?
Definition
example of that's not all technique of reciprocity technique
Term
consistency and commitment
- briefly list two main techniques
Definition
people have desire to appear consistent
- foot in door and lowballing
Term
foot in the door
Definition
two step compliance technique where an influencer firsts asks someone to perform a small request and then asks for a larger request
Term
when people accept pin of charity, and are then more likely to donate, this is an example of what technique of which factor of compliance
Definition
front in door technique of consistency and commitment
Term
lowballing
-catch
Definition
two-step technique in which influencer secures agreement with a request, but then increases size of that request by revealing hiding costs
- the catch: only works when same person makes the request both times because people feel they are obligated to this persons since they've already committed to their earlier request
Term
car dealers who tell you hidden costs of cars after you've picked one you like is an example of which technique of which factor of compliance?
Definition
is an example of the lowballing technique that is part of the consistency and commitment factor
Term
scarcity
2 techniques
Definition
a compliance technique in which the opportunities to act is limited in terms of the time to act or the number of opportunities.
2 techniques: dead line and hard to get
Term
milgrams shock experiment uses which type of conformity technique?
Definition
foot in door
Term
2 similar characteristics shared by real world examples of mass obedience
Definition
people uncertain and isolated
mindset of "us versus them" created
Term
5 factors that make you more likely to resist obedience
Definition
1. taking small modest steps in beginning
2. knowing about power and influence
3. being educated
4. having another person who disobeys
5. seeing another authority figure disobey
Term
the rates of conformity on asch's experiment were higher in imdivid or collect cultures?
Definition
collectivisitic
Term
americans vers. brazilians on why they help people
Definition
americans - obligation
brazilians - intrinsic desire
Term
effect of motivation on conformity
-high vrs. low.
Definition
high motivation leads to people rarely conforming on easy tasks and often conforming on difficult tasks
low - 1/3 of people conform regardless of difficulty
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