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Definition
| The use of everyday people to sell a product or service |
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Term
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Definition
| the use of a well known or rescpected person to sell you a product or service |
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Term
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Definition
| strategy of showing the product or services best features, hiding cons of product or serivce |
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Term
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Definition
| the act of relating something or someone we like or respect with a product. symbols are used |
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Term
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Definition
| the act of referring to words or ideas that evoke a positive emothional response from an audience |
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Term
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Definition
| attempts to persuade people to take a course of action. "everyone is taking" or "Join the crowd" |
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Term
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Definition
| The use of names that evoke fear or hatred in the viewer |
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Term
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Definition
| is created to influence the minds and actions of people in order to generate a response that achieves a goal. Used in ads most of the time. |
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Term
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Definition
| generating a negative feeling about another product or service to promote your product or service |
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