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| one of the four P's of the marketing mix |
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| promotional method used by business to convince prospects to select their goods or services instead of a competitor's brand |
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| promotional method used to create a favorable image for business, help it advocate to change |
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| the cost-effective combination of personal selling, advertising, direct marketing, sales promotion, and public relations strategies used to reach company goals |
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| form of non-personal promotion in which companies pay to promote ideas, goods, or services |
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| type of promotion that companies use to address individuals directly and not through a third party method |
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| Electronic media that allows people with similar interest to participate in a social network. |
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| all marketing activities that are directed at business or retail customers to boot sales (other than personal selling, advertising, and public relations |
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| help an organization to influence a target audience |
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| an announcement sent to the appropriate media outlets |
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| involves bringing news or newsworthy information about an organization to the public's attention |
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| a type of promotion in which manufacturers use a mix of advertising, personal selling, and trade discounts with partners in the distribution channel to "push" the product through to the retailer |
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| a type of promotion by manufacturers that directs promotional activities toward customers |
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| Something or someone to be affected by an action or development |
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