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| Is one of the four Ps of marketing mix (Product, Place, Price, & Promotion) |
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| Is a promotional method used by businesses to convince prospects to select their goods or services instead of competitor's brand. |
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| Is a promotional method used to create a favorable image for a business, help it advocate for change, or take a stand on trade or community issues. |
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| Is the cost-effective combination of personal selling, advertising, direct marketing, sales promotion, and public relations strategies used to reach company goals. |
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| Is a form of non personal promotion in which companies pay to promote ideas, goods, or services. |
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| Is a type of promotion that companies use to address individuals directly and not through a third party medium (such as television, radio, or the internet). |
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| Is electronic media that allows people with similar interest to participate in a social network. |
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| Represents all marketing activities-other than personal selling, advertising, and public relations-that are directed at business or retail customers to boost sales. |
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| Activities help an organization to influence a target audience. |
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| Is an announcement sent to that appropriate media outlets. |
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| Involves bringing news or newsworthy information about an organization to the public's attention. |
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| is used with partners in the distribution channel. |
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| Directs promotional activities toward customers. |
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| One traditional form of direct marketing is direct mail, which is sent via standard mail to a home or business. |
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| A business establishes a promotional mix by following a process that begins with identifying that target market. |
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