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| financial incentives offered to other channel memberto motivate to make purchases |
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| tv, radio, newspaper, internet, magazine. |
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| FSI(free stnding inserts) |
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| sheets of coupons distributed in newspapers, usually on sundays. |
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| the average number of times an indivual, household, or business within a particualr target market is exposed to a particular advetisment withina specific time period. |
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| (cost per thousand) the dollar cost of reaching 1,000 members of the media vehicle's audience. |
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| the number of people, households, or business in a target audience exposed to a media vechicle or message schedule at least once during a given time period. |
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| fees retail stores charge brands and companies for shelp space. |
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| (point of purchase) any form of special display that advertises merchandise. |
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| rewards given at contest prizes to brokers, retail, sales people,retail stores, wholesalers, or agents. |
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| the exposure pattern or schedule of ad campaign |
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| placing ad o special intervals. |
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| minimal intervalsof advertisin |
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| the expenditures or incentives used by manufactures and other members of the marketing channel to help push products through retailers. |
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| financial incentives offered to other channel member to motivate them to make purchases. |
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| the cumulative exposures to an advertisment that are achieved in a given time period. |
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| a one time ad placed on a local television station |
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| the process of analyzing and choosing media for an advertising and promotions campaign. |
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| carful analyzes on target market. |
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| formaulates a media program stating where and when to place advetisements. (work closely with creatives, account executives, agencies, and media buyers. |
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| find deals on any promotional opportunity to place ad. |
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| measure of the impact or intensity of a media plan |
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| a new theory concerning reach and frequency challenges the traditional three exposure hypothesis. STATES THAT CONSUMERS HAVE SELECTIVE ATTENTION PROCESSES AS THEY CONSIDE ADVERTISMENTS. |
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| the number of times a target audience must be exposed to a message to achieve a particular objective. |
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| the percentage the audience must be exposed to a message to achieve an particualr objective. |
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| choices of advertising media. |
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