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| promotional method used by businesses to convince prospects to select their goods or services instead of a competitor's brands |
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| promotional method used to create a favorable image for a business, help it advocate for change, or take a stand on trade or community issues |
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| cost-effective combination of personal selling, advertising, direct marketing, sales promotion, and public relations strategies to reach a company goal |
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| form of non-personal promotion in which companies pay to promote ideas. goods, or services |
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| type of promotion that companies use to address individuals directly and not through a third party medium(such as television, radio, or the internet) |
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| traditional form of direct marketing is direct mail |
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| electronic media that allows people with similar interests to participate in a social network |
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| represents all marketing activities that are directed at business or retail customers to boost sales |
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| activities that help an organization influence a target audience |
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| announcement sent to the appropriate media outlets |
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| involves bringing news or newsworthy information about an organization to the publics attention |
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| something or someone to be affected by an action or development |
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| mix of advertising, personal selling, and trade discounts |
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| directs promotional activities toward customers |
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