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promoting and selling
chapter 6 new concepts in commerce
22
Business
10th Grade
09/05/2012

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Term
product placement
Definition
include advertising in movies and TV shows
Term
ethics
Definition
the ideas of what is right and wrong behaviour
Term
target market
Definition
the group of customers who the company wants to sell the products
Term
premium
Definition
a kind of sales promotion that is a free gift from the company if you use the product
Term
advertisement
Definition
a paid message by a company
Term
logo
Definition
an image to represent a business or product
Term
promotion
Definition
methods used by a business to persuade customers about the productis
Term
brand
Definition
name that identifies a product
Term
ethical consumerism
Definition
buying products that are not harmful to environment, animals or society
Term
Fair Trade movement
Definition
a different method to promote fair price for producers
Term
value for money
Definition
to obtain the best quality for a given price of a product
Term
product differentiation
Definition
to make products different from others
Term
mass marketing
Definition
e.g. television, radio, newspapers, magazines
Term
direct marketing catalogues
Definition
a way to buy with booklet mailed to your house
Term
telemarketing
Definition
use of the phone to make a sale
Term
interent marketing
Definition
when customers can buy using computers
Term
billboards
Definition
large poster in strategic locations
Term
materialism
Definition
the desire to keep buying things
Term
loyalty reward program
Definition
a special sales promotion that gives free product if the customer buys frequently at a business
Term
coupon
Definition
a special sales promotion that ggives a discount for a particular item for a short time
Term
refund
Definition
when part of the purchase price is given back to the customer
Term
sample
Definition
a small, free item to promote the product
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