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Programs and Audiences
N/A
16
Film, Theatre & Television
Undergraduate 3
10/13/2011

Additional Film, Theatre & Television Flashcards

 


 

Cards

Term
Rating
Definition
Number of people watching that channel [divided by] total TVHH in the area.

Round to one decimal point.
Term
Share
Definition
Number of people watching that channel [divided by] the total number of people with their sets on.

Round to a whole number.
Term
Cost Per Point
Definition
Amount $ for commercial [divided by] rating.
Term
Cost Per Thousand
Definition
Amount $ per commercial [divided by] thousand viewers.
Term
Hammocking
Definition
Putting a new show between two already established shows.
Term
What is the risk in hammocking?
Definition
The tune-out factor; you may lost people for the already established show after.
Term
Blocking
Definition
Putting like-type shows flowing to like-type shows.
Term
Stunting
Definition
Doing something out of the ordinary.
Term
Stripping
Definition
Running shows at the same time M-F.
Term
Three different types of Aftermarket
Definition
1. Syndication
2. DVDs
3. International
Term
High Concept
Definition
Shows where the premise/concept is so central to the concept of the show.
Term
T/F: Every show goes up in cost every year.
Definition
True.
Term
Who is the #1 MSO (multiple-system operator) in the U.S. and how many households is it in?
Definition
Comcast; 22 million
Term
Retransmission Consent
Definition
Since the 1990s the law changed so that local channels can demand to be show, but for free, or they can charge and risk them saying no.
Term
Four places public broadcasting gets money
Definition
1. Corporation for Public Broadcasting
2. Viewers like you
3. Non-Profits/Foundations
4. Corporations/Companies
Term
Who owns public broadcast stations? (4)
Definition
1. Foundations
2. Universities
3. Public Schools
4. State Networks
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