Term
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Definition
Number of people watching that channel [divided by] total TVHH in the area.
Round to one decimal point. |
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Term
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Definition
Number of people watching that channel [divided by] the total number of people with their sets on.
Round to a whole number. |
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Term
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Definition
| Amount $ for commercial [divided by] rating. |
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Term
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Definition
| Amount $ per commercial [divided by] thousand viewers. |
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Term
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Definition
| Putting a new show between two already established shows. |
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Term
| What is the risk in hammocking? |
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Definition
| The tune-out factor; you may lost people for the already established show after. |
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Term
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Definition
| Putting like-type shows flowing to like-type shows. |
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Term
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Definition
| Doing something out of the ordinary. |
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Term
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Definition
| Running shows at the same time M-F. |
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Term
| Three different types of Aftermarket |
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Definition
1. Syndication
2. DVDs
3. International |
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Term
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Definition
| Shows where the premise/concept is so central to the concept of the show. |
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Term
| T/F: Every show goes up in cost every year. |
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Definition
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Term
| Who is the #1 MSO (multiple-system operator) in the U.S. and how many households is it in? |
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Definition
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Term
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Definition
| Since the 1990s the law changed so that local channels can demand to be show, but for free, or they can charge and risk them saying no. |
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Term
| Four places public broadcasting gets money |
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Definition
1. Corporation for Public Broadcasting
2. Viewers like you
3. Non-Profits/Foundations
4. Corporations/Companies |
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Term
| Who owns public broadcast stations? (4) |
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Definition
1. Foundations
2. Universities
3. Public Schools
4. State Networks |
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