Shared Flashcard Set

Details

Programming
Broadcast Cable Management
19
Communication
Undergraduate 3
02/04/2011

Additional Communication Flashcards

 


 

Cards

Term
requirements of a hit station
Definition
Legal restraints, DJ, misleading sounds, no "pay for play"
Term
legal restraints
Definition
disclosure of rules
Term
Local television stations
Definition
without them national television would not exist
Term
O&O
Definition
networks can make all the decisions at once
Term
networks can move personal and equipment between
Definition
stations
Term
O&O can negotiate with
Definition
unions
Term
Network's stars can
Definition
promote
Term
reasons why be an affiliate
Definition
compensation, advertising
Term
counterprogramming
Definition
involves targeting a different audience from that of competitors
Term
stunting
Definition
involves a deviation from the regular schedule
Term
checker-boarding
Definition
changing the time of a show to figure when it will be popular
Term
stripping
Definition
show runs Monday through Friday on a daily schedule
Term
tent poling
Definition
strategy to generate more of an audience before and after the middle program
Term
block programming
Definition
avoiding putting a low rated program in the saddle
Term
bridging
Definition
Term
PBS
Definition
non-commercial, federal supportive
Term
regulation of children's programing
Definition
1968
Term
Children's Act of 1990
Definition
stations must offer educational programs for 16 and younger
Term
12 minutes of commercials in these block on weekdays and 10 minutes on weekends
Definition
Children's Act of 1990
Supporting users have an ad free experience!