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| ads placed by agencies for clients taht feature national or regional information |
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| a photographic image in which the values of the oiginal copy are reversed so that the dark areas appear light and vice versa |
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| the uncoated, machine-finished paper on which newspapers are printed |
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| a single copy account that sells papers over the counter |
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| program that proviedes newspapers, curriculum and other services for the classroom |
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| a priting method in which the plate transfers teh image to be printed onto an intermediate surface called a 'blanked;, in whic hthen comes in direct contact wit hthe paper |
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| a page opposite the editorial page, where opinions by guest writers are presented |
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| the computerized process by which a newspaper is laid out, or paged |
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| an aluminum sheet that the negative is transferred to so that it can be run o nthe press |
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| emphasis given a story or page |
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| machine that prints the newspaper |
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| processof red, yellow and blue inks used spearately or mixed |
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| a page on which newly set copy is reproduced to make possible the correction of errors |
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| one who reads proof pages and makrs erros for corrections |
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| the chief executive and often the owner of a newspaper |
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| when the paper heads ot press and newsroom has signed off all pages |
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| taking the standard size of newspaper and folding into quarters, usually stitched and trimmed.. (tv guide) |
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