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Definition
| a product that requires comparison shopping because it is usually more expensive than a convenience product and is found in fewer stores. |
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Definition
| a relatively inexpensive item that means little shopping effort |
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| a particular item for which consumers search extensively and are very reluctant to accept substitutes |
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Definition
| a product unknown to potential buyer of a known product that the buyer does not actively seek |
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Definition
| a specific version of a product that can be designated as a distinct offering among an organization's products |
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Definition
| a group of closely related product items |
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Definition
| all products that an organization sells |
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| the number of product lines an organization offers |
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Definition
| the number of product items in a product line |
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Definition
| changing one or more of a product's characteristics |
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Definition
| the practice of modifying products so those that have already been sold become obsolete before they actually need replacement |
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Definition
| adding additional products to an existing product line in order to complete more broadly in the industry. |
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Definition
| a name, term, symbol, design, or combination thereof that identifies a seller's products and differentiates them from competitor's products. |
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Definition
| the part of a brand that can be spoken, including letters, words, and numbers |
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Definition
| the elements of a brand that cannot be spoken |
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Definition
| the value of a company or brand name |
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Definition
| a brand that obtains at least 1/3 of its earnings from outside its home |
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Definition
| a type of package labeling that focuses on a promotional theme or logo, and consumer information is secondary |
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Definition
| a type of package labeling designed to help consumers make proper product selections and lower their cognitive dissonance after the purchase |
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Term
| universal product codes (UPC) |
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Definition
| a series of thick and thin vertical lines (bar codes) readable by computerized optical scanners that represent numbers used to track products |
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Definition
| a confirmation of the quality or performance of a good or service |
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| an unwritten guarentee that the good or service is fit for the purpose for which it was sold |
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Definition
| a product new to the world, the market, the producer the seller, or some combination of these |
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Term
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Definition
| a plan that links the new product development process with the objectives of the marketing department, the business unit, and the corporation |
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Definition
| a marketing strategy that entails the creation of marketable new products, the process of converting applications for new technologies into marketable products. |
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Definition
| the process of getting a group to think of unlimited ways to very a product or solve a problem |
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Definition
| the first filter in the product development process which eliminates ideas that are inconsistent with the organization's new product strategy or are obviously innappropriate for some other reason |
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Definition
| a test to evaluate a new product idea, usually before any prototype has been created |
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