Term
|
Definition
| can refer to a company, a product, pr service that a company promotes, or the reputation that a company, product, or service has built over time. |
|
|
Term
|
Definition
| The rate at which companies spend their available cash. |
|
|
Term
|
Definition
| A method of paying for Web advertising that charges the advertiser a pre-set amount for each time an ad appears on a site, regardless of whether or not users click on it. |
|
|
Term
|
Definition
| The specific attributes that help define a particular audience. These include age, gender, income, education level, and others. |
|
|
Term
|
Definition
| Often used to refer to the large number of investment-driven Web sites that were funded and launched in the mid-to-late 1990's. |
|
|
Term
| GPS - Global Positioning System |
|
Definition
| A satellite based navigation system often installed in cars or on cell phones to generate maps and directions. |
|
|
Term
|
Definition
| Initial Public Offering. The first sale of shares from a private company on a public stock exchange. |
|
|
Term
|
Definition
| A site on which people can post up a comment or question on a variety of topics, and other users can post responses. |
|
|
Term
|
Definition
| A method of paying for Web advertising that charges advertisers a pre-set amount for each time a Web user clicks on an ad. |
|
|
Term
|
Definition
| The subtle (and not so subtle) placement of specific brands into the scenes of TV shows and movies. |
|
|
Term
|
Definition
| The branch of marketing that concentrates on spreading a message through mass media. |
|
|
Term
|
Definition
| The amount of people that are exposed to a marketing campaign. |
|
|
Term
|
Definition
| The umbrella term for the many tools that allow people to socialize on the Web, such as social networking sites, blogs, wikis, etc. |
|
|
Term
|
Definition
| A social structure made of individuals or organizations that are tied by one or more specific types of interdependency, such as values, visions, ideas, financial exchange, friends, etc. |
|
|
Term
|
Definition
| The grouping of digital messages in a message board, hierarchically by topic. |
|
|
Term
|
Definition
| Marketing that is not new media-driven, such as print advertising, TV and radio commercials, direct mail, etc. |
|
|
Term
|
Definition
| Investors who invest cash in new and emerging business. |
|
|
