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Principles of Form and Design _Wocuis Wong
Based on "Principles of Form and Design" by Wucuis Wong
13
Art/Design
Undergraduate 1
05/07/2015

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Term
conceptual elements
Definition
Euclidean elements whcih are identifiable within a composition, and related to in pure geometric terms
Term
Point
Definition
Denotes a position with no length or breadth
Term
Line
Definition
A directional element with length, but no breadth
_Divides or encloses an area
_Occupies the edge of shapes
Term
Plane
Definition
A design area of uninterrupted space defined by edges
Term
formal composition
Definition
A composition adhering to underlying mathematical structures that rigidly govern the position and direction or elements
_rules are predetermined, nothing is left to chance
Term
informal compositions
Definition
Do not depend on mathematical calculation, but on an eye sensitive to the creation of asymmetrical balance and general unity with freely arranged elements and shapes
_no definite procedures exist but gravity, contrast, rhythm, and center of interest are considered
Term
gravity
Definition
the weight and balance of shapes
Term
contrast
Definition
the visual, dimensional, or quantitative differences that distinguish one shape, or group of shapes from another
Term
rhythm
Definition
the suggested movement and velocity
Term
center of interest
Definition
a focal point meant to attract the viewers gaze or which defines the place of convergence, divergences or climax of rhythm forces
Term
Center or Interest >> Informal Compostion
Definition
An informal composition must coordinate its elements around a center of interest - an area where all elements originate, cease, or interact, providing the visual drama without which the design becomes a mere conglomeration of parts
Term
positive space
Definition
occupied space within a composition
Term
negative space
Definition
unoccupied space within a composition
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